澳洲咖啡店遠道來港開業

鍾情活力之都　澳洲咖啡店遠道來港開業
Hong Kong's dynamism lures Australian café to set up shop

　　來自澳洲的咖啡店Caféine於三月二十五日宣佈，在香港開設其首間海外分店，把握日益增長的咖啡市場，為追求高質素咖啡及飲食文化的香港顧客，提供優質咖啡及餐飲體驗。

　　新店位於上環皇后大道中的地鋪，鄰近商業大廈，並是午膳的新熱點。Caféine環境舒適，以合理的價錢為顧客提供地道澳洲咖啡及多款美食。

　　店主Dean Hintz及太太Jane Sexton表示，在香港開業不單是一個新的商機，更能讓他們夫婦在香港這個發展迅速的國際城市展開人生多采多姿的新一頁。

　　Hintz表示：「要移居外地重新開展咖啡店業務確實有一定的風險，但是，香港擁有穩健的法制、優良的基建及完善的商業網絡，而香港人普遍積極的工作態度，均讓我們感到放心在這裏投資。」

　　他補充：「從個人觀點來看，香港生活多采多姿，很多食肆均長時間運作，我們打理完咖啡店後，仍可四處享受各款美食，這跟澳洲很不同，在那裏除非在商業中心或主要地區的唐人街，否則店鋪均很早關門的。」

　　Hintz表示Caféine為區內大量的辦公室顧客及當地居民提供嶄新餐飲選擇，事實上，在開業不久已有遠道來自澳洲的熟客，得悉Caféine香港新店開張，專程惠顧。

　　投資推廣署助理署長戴威士歡迎Caféine在港開業。他說：「香港是知名的國際大都會，很多如Dean及Jane的海外企業家及人才，均被這獨特的城市吸引，紛紛來港開業或擴充業務。我很高興Caféine選擇香港開業，並祝他們生意蒸蒸日上。」

鍾情活力之都 - 澳洲咖啡店遠道來港開業
Caféine from Australia announced on March 25 that it has opened its first overseas outlet in Hong Kong. Pictured is the owner of Caféine Dean Hintz.

關於Caféine

　　於二零零四年在布里斯本成立的Caféine咖啡店，是當地居民及員工品嚐高質素咖啡及食物的熱點，服務態度親切友善。於二零一一年，Dean Hintz及Jane Sexton把咖啡店出售予其中一位員工繼續營運，並在香港開設同一概念的全新店鋪。除精選高級咖啡，Caféine還提供具澳洲特色及以新鮮材料製作的美食。如欲瞭解更多關於Caféine的資料，可瀏覽：www.cafeine.com.hk。

資料來源：香港投資推廣署

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Hong Kong's dynamism lures Australian café to set up shop

Caféine from Australia announced on March 25 that it has opened its first overseas outlet in Hong Kong, catering to the growing cluster of customers in the city aspiring to drink quality coffee and enjoy a different dining experience.

Caféine is located in a ground-floor shop on Queen's Road Central in Sheung Wan, near offices and a growing area for lunch-time eateries. It offers a cozy environment and serves genuine Australian coffees and a variety of cuisines and dishes at reasonable prices.

Owners Mr Dean Hintz and wife Ms Jane Sexton said that the decision to set up in Hong Kong was not just a new business opportunity but also an exciting new stage of their life, in a booming international city.

Mr Hintz said, "Moving to a city overseas to establish a new business obviously has its risks. But there is a sense of security with Hong Kong due to its rule of law, progressive infrastructure, established business communities and networks and a real sense of positivity about making things happen."

He added, "From a personal perspective, the dynamic atmosphere of Hong Kong and round-the-clock availability of great food mean that it's possible to operate a café during the day and enjoy going out for a meal afterwards. In Australia, unless you are in the central business district or Chinatown of a major city, everything closes very early."

Mr Hintz said that Caféine immediately adds a new dining option for the large number of office employees and residents in the district, and that shortly after opening, a number of existing customers from Australia had already heard about and patronised their new shop in Hong Kong.

The Associate Director-General of Investment Promotion, Mr Andrew Davis, congratulated Caféine on the opening of its Hong Kong shop. He said, "The story of Dean and Jane is one of the many stories that show how people see Hong Kong as a unique international city, and this is one of the reasons why we keep drawing successful entrepreneurs and talent to set up or expand their businesses from here. I am delighted that Caféine chose Hong Kong and wish them big success."

除精選高級咖啡，Caféine還提供具澳洲特色及以新鮮材料製作的美食。
Apart from high-end coffees, the food at Caféine reflects the Australian origins of this café and a menu that emphasises fresh ingredients.

About Caféine

Since first opening in Brisbane in 2004, Caféine has been a well-known hub for people living and working in the vicinity seeking high-quality coffees and casual dining foods with friendly customer service. In 2011, Dean Hintz and Jane Sexton sold the Brisbane café to one of their employees and made their foray into Hong Kong with the same brand and concept. Apart from high-end coffees, the food at Caféine reflects the Australian origins of this café and a menu that emphasises fresh ingredients. For more information, please visit www.cafeine.com.hk.

Source: Invest Hong Kong