在香港美容展(Cosmoprof)全情投入法國美容品

在香港美容展(Cosmoprof)全情投入法國美容品

在二零一三年十一月十三至十五日舉行的香港亞太區美容展,由UBIFRANCE (法國企業國際發展局) 組織的法國館將以強大陣容再次亮相,超過八十間參展商將向參觀者展示創新的產品及服務,質素毋容置疑。

法國在技術上不斷地創新,意味着他們一直在此領域上穩佔着領先地位。此行業主要重視高質素的產品,驅動超過一千多間企業的業務。它佔了全球24% 的市場,而業內的專家 (主要來自歐洲,但亦有來自美國,俄羅斯,新加坡及阿拉伯聯合酋長國) 亦貢獻了一百零七億歐元的營業額。亞洲是這行業主要的目標,在首二十名客戶內,其中五名都是來自亞洲。

從這些數據中可顯示出亞洲市場對法國美容業的重要性,因此「法國製造」的美容產品將再次在亞太區美容展上展示其專業技能。

法國化妝品的範圍針對特定市場的需求,並根據不同的客戶再細分。產品成份有堅果油,蜂蜜,乳木果油,海藻,百合,珍珠提取物等,成份天然,可製造出最具吸引力的美容產品,公司利用最先進的科技,以保證最高安全度的情況下改善活性因子的作用。今年,抗衰老產品將佔參展產品的最多數。

營養美容品亦加入了參展產品行列,為顧客提供合健康與美容為一的美容方案。

另外,一些法國公司正在發展美容概念,它們是一些專門設計給美容院及水療中心的綜合方案。

參展商除了要說服顧客他們的產品具高品質外,還需用行動證明。幾間有份參與美容展的實驗室將提供服務,測試一些化妝品的安全性及品質。

在一眾的參展商品中,香水將帶給參觀者獨特的嗅覺體驗,它們不單代表了來自普羅旺斯及科西嘉島的香氣,亦令人想起了十七和十八世紀凡爾賽皇室中香水的重造,不同的香氣可配合不同的季節、場合和心情。

個人衛生產品亦列入於參展產品之中。它們包含了植物及礦物原素,而這些原素已變得越來越先進及專業。

法國詩人Alfred de Musset曾經說過:「qu’importe le flacon, pourvu qu’on ait l’ivresse」(中文大概是指酒瓶的包裝不重要,重要的是它可使你喝醉)。但是,在亞太區美容展中,這個道理便不太適用。因為參觀者除了可發掘不同的產品外,亦可趁此機會認識不同的包裝方案。

此外,合約製造商、市場推廣和美容協會等機構,還有BRETAGNE INTERNATIONAL亦會率領布列培尼大區的代表團前來參展。

法國展館由法國航空公司及ACCOR集團贊助,歡迎光臨香港會議展覽中心的1E展廳,展會時間二零一三年十一月十三至十五日。

如欲瞭解更多法國參展商的資料,可參考以下網站:www.abellie.fr; www.bio-logical.fr; www.boudoir-films.com; www.foucaud.fr; www.indemne.fr

有關更多詳情,請聯絡:
UBIFRANCE
Marie-Christine THUMEREL
電郵:marie-christine.thumerel@ubifrance.fr
電話:+ 33 1 40 73 31 11
www.ubifrance.fr

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TOTAL IMMERSION IN THE WORLD OF FRENCH COSMETICS AT COSMOPROF HONG KONG

It is a real French tidal wave that will sweep through COSMOPROF Hong Kong from 13 to 15 November, 2013. Once again this year the national pavilion, under the leadership of UBIFRANCE – the French Agency for International Business Development – will perform to a sold-out audience. More than 80 companies will present their products and services, worth visiting both for their creativity and quality.

France’s ongoing technological innovations mean that the country has maintained the leading position that it historically occupies. The industry, which is geared mainly towards high-quality niche products, is driven on by over a thousand businesses. With 24 % of the global market, the sector’s exports (largely to Europe but also the United States, Russia, Singapore and the United Arab Emirates) stand at 10.7 billion Euros. Asia is far from being a secondary target: it is, in fact, the zone that is most prospected by the profession and five countries in Asia feature among the top twenty customers.

Heralded by these figures that speak for themselves, the world of French-made beauty will seek to show off its assets at COSMOPROF.

The range of cosmetics targets a specific market and is aimed at well-defined customer segments. Argan oil, honey, shea butter, algae, lily, pearl extract … all nature’s riches will come under scrutiny to provide the most attractive products possible, which are refined by the latest technology to optimise the performance of the active ingredients in a context of maximum safety. This year, anti-aging products will carve out the lion’s share as they engage in a fratricidal race in pursuit of eternal youth.

Nutricosmetics are also running with the competition, offering multiple solutions that combine health and beauty.

French companies are developing beauty concepts, genuine integrated solutions that cater specifically to beauty salons and spas.

It is not just a question of making claims about enticing qualities but also about proving them. Several laboratories at COSMOPROF will offer their services for testing the safety and performance of ever more sophisticated cosmetics.

All the senses will be stimulated. Perfumes will offer a range of olfactory experiences that cultivate regionalism and nostalgia: not just scents from Provence and Corsica but also the recreation of perfumes from the King’s Court at Versailles in the 17th and 18th centuries. The aromas can also be adapted to the seasons or planets to harmonise with every mood and occasion.

Personal care products will be on the agenda. They, too, are fond of all plant and mineral resources and which are increasingly advanced and specialised.

The great French poet Alfred de Musset once wrote: “qu’importe le flacon, pourvu qu’on ait l’ivresse” (Never mind the bottle, as long as it leaves you drunk). It seems as though the world of cosmetics is not impressed by this philosophy, and the UBIFRANCE pavilion will also be the place to discover multiple solutions for attractive and practical packaging.

Contract manufacturing, marketing and associations will all be present at COSMOPROF to complete your immersion in the world of beauty products. BRETAGNE INTERNATIONAL will join the delegation this year in support of companies from Brittany.

Come and visit the France pavilion, sponsored by AIR FRANCE and the ACCOR Group, in Hall 1 E at the Hong Kong Convention and Exhibition Centre from 13 to 15 November, 2013.

Other French companies at COSMOPROF not taking part in the national pavilion are also expecting you: www.abellie.fr; www.bio-logical.fr; www.boudoir-films.com; www.foucaud.fr; indemne.fr;

For further information:
UBIFRANCE
marie-christine.thumerel@ubifrance.fr
Phone: + 33 1 40 73 31 11
www.ubifrance.fr