台灣觀光彩繪機將執飛香港航線

全球獨一無二台灣觀光彩繪機 將執飛香港航線
Taiwan Tourism Liveried Aircraft Celebrates “Time for Taiwan”

交通部觀光局與中華航空合作推出「台灣觀光彩繪機」，自十一月十三日觀光彩繪機首航後，一直安排在松山機場起降，主要飛航東京羽田及上海虹橋等航點，讓台灣觀光發展的宣傳飛上雲端。這架全球獨一無二的觀光彩繪機，以活潑的文創風格展現樂活、生態、浪漫、美食、購物、文化等台灣觀光六大主軸，透過華航綿密航網吸引全世界目光，打造台灣成為千萬旅客的觀光大國。

「台灣觀光彩繪機」採用 A330-300 機型，將飛航來台觀光客主要市場，包括日本、香港、馬來西亞、新加坡、韓國及中國內地等地。中華航空孫洪祥董事長指出，華航一直致力推廣台灣特色，過去也曾飛航水果及蝴蝶蘭彩繪機，成功將台灣農產品推上世界舞台。今年更推出台灣文創彩繪機系列，首部曲「擁抱彩繪機」展現台灣文創的特色與藝術的力量；現在再推出「台灣觀光彩繪機」，以飛機的機身為平台，宣揚台灣最美好的特色，這是華航身為國內航空業龍頭責無旁貸的使命。

華航台灣觀光彩繪機首航機身外觀

「台灣觀光彩繪機」機身圖案以「Welcome to Taiwan」 歡迎來
台灣，搭配「旅行台灣 就是現在」的七顆心擷取元素，在國家戲劇院前表演的雲門舞者，映照台北101璀燦的煙火，展現台灣的文化與地標；在故宮前悠遊的單車旅行，結合台灣3C產品與保育類動物台灣黑熊，突顯樂活、購物與生態體驗等多元特色；鳳梨酥、珍珠奶茶、小籠包與水果，則呈現最受喜愛的台灣小吃等美食；還有元宵燈籠與日月潭美景相輝映，邀請大家一起感受浪漫台灣。

這架觀光彩繪機於十二月十三日飛航滿月，即將投入執飛台灣往返香港的航線，屆時也讓港澳觀光客從美學藝術深入台灣的觀光與文化創意。

------------------------------------------------

Taiwan Tourism Liveried Aircraft Celebrates “Time for Taiwan”

The “Taiwan Tourism Liveried Aircraft,” the result of a partnership between China Airlines and Taiwan’s Tourism Bureau, made its inaugural flight today (November 13) from Taipei Songshan Airport to Haneda Airport in Tokyo, and will carry the message of Taiwan's tourism developments high above the clouds.. The liveried aircraft is the only one of its kind in the world, and portrays with creative flair themes of LOHAS, ecology, romance, cuisine, shopping, culture and other features of Taiwan tourism. The plane is sure to attract the attention of global travelers throughout China Airlines’ extensive network, helping to raise Taiwan’s profile as a major tourism destination.

The liveried aircraft is an Airbus A330-300, and it will serve Taiwan's key tourism markets including Japan, Hong Kong, Malaysia, Singapore, South Korea and China. The inaugural flight CI-220 carried a full loading of 313 passengers onboard to witness the historic moment.

Deputy Director Liu says that 7.31 million people visited Taiwan in 2012, a new high. More than 5.8 million people visited Taiwan in the first three quarters of this year, so the target of 7.7 million visitors is well within reach. There is even a chance 8 million visitors will be achieved in 2013. As the Tourism Bureau hopes to attract more than 10 million visitors a year by 2016, it has partnered with China Airlines to apply its “The Heart of Asia” tourism logo to the aircraft fuselage. The “Taiwan Tourism Liveried Aircraft” will serve as Taiwan's top tourism ambassador.

Chairman Sun says that China Airlines has always promoted the best of Taiwan. As a leading player in Taiwan’s aviation industry, China Airlines sees this as its responsibility. Previous liveried aircraft featuring fruits and butterfly orchids successfully introduced Taiwan's agricultural products to the world stage. This year, China Airlines launched the first “Love & Hug” liveried airplane from its Taiwan culture and creativity series. The latest “Taiwan Tourism” liveried airplane uses the aircraft fuselage as a platform to promote the best of Taiwan tourism.

The “Taiwan Tourism” liveried airplane features the “Welcome to Taiwan” design. This is complemented by the seven hearts of the “Time for Taiwan” campaign, each with a distinct motif: Cloud Gate dancers performing in front of the National Theater and the fireworks of Taipei 101, representing the culture and landmarks of Taiwan; cycling past the National Palace Museum together with Taiwan's electronics products and the endangered Formosan black bear, representing the diversity of LOHAS, shopping and ecological tourism experiences; pineapple cakes, bubble tea, xiaolongbao and fruits, representing Taiwan's popular delicacies; as well as Lantern Festival lanterns and the beautiful scenery of Sun Moon Lake.

For the inaugural flight, the cabin was fitted with throw cushions and head-rest covers decorated with the Tourism Bureau's heart-shaped motif. Inserts in the seat pockets also allowed travelers to learn the meaning behind the seven hearts: tourism, LOHAS, ecology, romance, food, shopping and culture. On the back of the seat inserts are Professor Pang-soong Lin’s “My Homeland” designs that combine poster-style visuals with creative graphics based on the island shape of Taiwan. They present different images of Taiwan while providing passengers with a better understanding of Taiwan's tourism and cultural creativity through art and aesthetics. Each passenger on the inaugural flight also received a Tourism Bureau white porcelain tea cup, eco-friendly shopping bag, poker cards, a limited edition 2014 China Airlines calendar with the “Taiwan Tourism Liveried Aircraft” on the cover, as well as the book Taiwan, une bonne surprise by Mariko Poimboeuf, the Japanese-born wife of a French diplomat.