第十八屆亞太區美容展

第十八屆亞太區美容展
The 18th edition of Cosmoprof Asia in Hong Kong

第十八屆亞太區美容展，於二零一三年十一月十三至十五日，假香港會議展覽中心舉行。

展覽共有四十三個國家和地區的二千一百六十八個參展商參加，比去年增加一成，展場面積擴展至超過七萬六千平方米。亞太區美容展有限公司董事麥高德稱：「今年的亞太區美容展，為歷屆規模最大。參展商陣容強盛，反映展覽在亞太區的重要地位，也顯示亞洲化妝品市場對世界各地的品牌和供應商的重要性。」

BolognaFiere 主席 Duccio Campagnoli 表示：「亞太區美容展不斷擴大及革新，成為亞太地區的年度盛事，備受美容業界尊崇。我們很高興能成功打造力量強大的國際平台，滿足全球美容業界的需要。」

主辦單位預料今年的展覽可吸引逾五萬五千名參觀者。他們將可看到琳瑯滿目的創新產品，包括化妝及護膚品、水療及身心健康產品、包裝及承包生產、專業美髮等。展場更首次闢設美甲及配件專區，匯集一百二十八個品牌和公司，展示最時尚的美甲藝術、裝飾技巧、美甲產品和用具。

展覽有濃厚的國際色彩，共設二十二個國家和團體展館，包括歷來最大的韓國展館，內有一百九十家參展公司，範圍涵蓋護膚、彩妝、美甲、個人護理、配方和包裝。主要的化妝品出產國如法國及意大利，亦擴充了參展規模，參展公司數目是歷屆之冠。同時，亞洲的美容業巨頭中國大陸、韓國和台灣地區，均有龐大的參展團隊，更強而有力地說明亞太區美容展地位卓越，是規模最大的美容商貿盛事、亞洲最佳的一站式採購平台。

國際美甲交流日
美甲及配件新展區，舉辦為期三天的「國際美甲交流日」，匯集美甲專業人士，促進彼此交流，建立聯繫網絡。首場研討會於十一月十三日舉行，由意大利美甲時尚雜誌 LOVE NAILS 主編 Silvia Fossati 主講，從甲色、質地及潮流等角度，匯報全球美甲業的發展動向。十一月十四日，本地和國際美容博客，將親身或透過互聯網聚首一堂，參與「國際美容博客直播室」媒體盛事，示範獨特的甲藝創作，介紹最新的時尚配搭，即時以網誌形式展示心儀之選，與觀眾分享個人心得。同日，在「Like my Nails」 facebook 美甲比賽中獲得最多「讚好」的十位美甲師，將獲邀在時尚舞台親自示範其作品，並獲頒發獎項。由香港專業美甲師同業協會舉辦的「香港專業美甲師同業協會美甲大賽2013」，將把國際美甲交流日的節目帶到高潮。

國際買家推廣計劃
在展會期間，亞太區美容展透過國際買家推廣計劃，安排逾一百五十個一對一配對商務會議，讓國際買家與供應商會面。今年的國際買家推廣計劃，促成參展商與來自澳洲、中國、印度、日本和新西蘭的選定分銷商和進口商直接接觸。今年新增的焦點國家是阿拉伯聯合酋長國。

美髮精英聚首一堂
今屆展會獲 Intercoiffure (ICD) China 及 SHISEIDO PROFESSIONAL 兩大美髮協會及品牌助陣，舉行兩場大師級髮型秀，為美髮界精英帶來前所未有的視覺盛宴。超過2,000名來自世界各地的髮型師及髮廊負責人，首次共聚亞太區美容展，參與這場難能可貴的頂尖美髮盛會。

Intercoiffure China (ICD) 於十一月十三日主辦「Intercoiffure, Vision of the Elite」髮型匯演。身任Intercoiffure Mondial 主席的髮型巨星Klaus Peter Ochs、ICD藝術總監Joakim Roos、日本大師 Yasunori Shichijoh 及多位來自香港和中國的頂級髮型師同台交流獻技，在連續三小時的表演中，展示他們對美髮造型的非凡創意及藝術觸覺。十一月十四日，SHISEIDO PROFESSIONAL 將主辦 「Beauty Odyssey 髮型匯演」，啟動創新之旅，發掘靈感泉源，創造無限的美。SHISEIDO PROFESSIONAL 的星級髮型師兼化妝師原田忠 (Tadashi Harada) 及其團隊，聯同香港專業髮廊 Beijing Hair Culture 和 Hair Corner 的創意團隊，將演繹嶄新的髮型風格及創意造型。

教育培訓活動
多項教育活動將與展覽同時舉行，由業界精英和資深講者探討行業的重要課題。今屆新增了美國市場調研專家柯萊恩有限公司 (Kline & Company ) 主辦的「家用高端美容儀器 -- 東西方市場比較分析」研討會，以及與香港化妝品技術資源中心合辦的「探討最新進口化妝品法規：中國及歐盟」法規研討會。

第六屆「亞太區美容展水療會議」探索水療行業的營運與市場推廣事宜，節目包括由 Spafinder Wellness, Inc. 主席及美國 Global Spa and Wellness Summit 行政總裁／主席 Susie Ellis 主講「全球十大水療及身心健康潮流預測」。「國際化妝品論壇2013：把握中國渠道機會」專題研討會分析中國銷售渠道及消費者需要的變化，讓有意拓展中國業務的與會者更深入瞭解這市場。「日本市場：消費者喜好及銷售渠道」專題研討會則探討日本化妝品市場，透過分析有關化妝品的社交網絡，介紹日本消費者的趨勢。最後，美容及包裝業的潮流預測專家Beautystreams，將在「尋找平衡：2014/15秋冬美容潮流趨勢預測」研討會中分享潮流心得。

下屆展覽日期
第十九屆亞太區美容展，將於二零一四年十一月十二至十四日，假香港會議展覽中心舉行。

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The 18th edition of Cosmoprof Asia in Hong Kong

Cosmoprof Asia celebrates its 18th edition from 13 to 15 November 2013 at the Hong Kong Convention and Exhibition Center.

The exhibition hosts 2,168 exhibitors from 43 countries and regions, representing a 10% growth compared to last year. Exhibition area has increased to over 76,000 square metres. “This is the biggest Cosmoprof Asia ever. The strong turnout is indicative of the importance of the show for the region, and of the Asian cosmetics market to brands and suppliers from all over the world.” says Michael Duck, Director of Cosmoprof Asia Ltd.

“Cosmoprof Asia continues to expand, innovate and remains the unique Asian Pacific event for the professional beauty industry. We are proud to provide a unified platform that continues to meet the needs of the global beauty industry” said Duccio Campagnoli, President of BolognaFiere Group.

The organisers are expecting more than 55,000 visitors coming through the doors to delve into the comprehensive showcase of innovative products in all areas of cosmetics and personal care, spa and wellness, packaging and contract manufacturing, together with professional hair and, for the first time, a new sector dedicated to “Nail & Accessories” brings together 128 brands and companies to display the latest in nail art, decorative techniques, nail products and tools.

The international flavor has been stressed with 22 national and group pavilions, which include the largest-ever Korean pavilion – a collection of 190 companies in skincare, make-up, nail, personal care, formulation and packaging solutions. Leading cosmetics manufacturing countries such as France and Italy have also expanded their group size registering the highest number of exhibiting companies. At the same time, the large Asian participants – China, Korea and Taiwan region – are prominently represented, confirming the fair’s indisputable stature as the leading B2B beauty event and the best sourcing platform in Asia.

INTERNATIONAL NAIL DAYS
The new sector Nail & Accessories is enlivened by the “International Nail Days”, a 3-day programme designed to connect nail professionals to foster exchange and networking. The kick-off seminar on 13 November will feature Silvia Fossati, the Editor in chief of LOVE NAILS magazine from Italy, who will report on global nail art in terms of colour, texture and trends. On 14 November, local and international beauty bloggers will come together, virtually or in person, at the media event “Let's Connect with International Beauty Bloggers” to demonstrate unique nail art creations, review the latest mix-and-match fashion style, “live” blog their hot picks and share personal tips with the audience. At the same day, the top 10 most-liked winners of the “Like my Nails” facebook contest will be invited onstage to display their creations and receive their award. The International Nail Days will reach a crescendo with the prestigious “Hong Kong Professional Nailist Union Competition 2013” organised by the Hong Kong Professional Nailist Union.

INTERNATIONAL BUYER PROGRAMME
More than 150 one-to-one networking meetings are scheduled to take place during the fair between international buyers and suppliers through the International Buyer Programme. This year’s International Buyer Programme facilitates direct contact between exhibitors and selected distributors and importers from Australia, China, India, Japan and New Zealand. The new Focus Country is the United Arab Emirates (UAE).

HAIR SHOWS RENDEZVOUS
The professional hair segment is fuelled by two spectacular hair shows organised by Intercoiffure (ICD) China and SHISEIDO PROFESSIONAL. For the first time, more than 2,000 hairdressers and salon owners from across the world will meet at Cosmoprof Asia for this extravagant hair performance.

On 13 November, Intercoiffure China (ICD) is hosting the theme show “Intercoiffure, Vision of the Elite”. Klaus Peter Ochs, President of Intercoiffure Mondial; Joakim Roos, Art Director of ICD; Yasunori Shichijoh from Japan; and the best artists from Hong Kong and China will showcase their artistic vision, creativity and superb sense of vogue in a 3-hour non-stop performance. On 14 November, SHISEIDO PROFESSIONAL will stage “Beauty Odyssey Hair Show” to represent the start of a new journey for inspirations that lead to next level of beauty. SHISEIDO PROFESSIONAL iconic hair and make-up artist Tadashi Harada and his team, together with the creative teams from Beijing Hair Culture and Hair Corner of Hong Kong, will unveil the next trends in creative hairstylings.

EDUCATIONAL TRACKS
Held alongside the exhibition are educational sessions that provide insight into important topics with an exciting line-up of industry veterans and speakers. Added to this year’s agenda are the “Self-Service, High-Tech Beauty - East meets West in the Beauty Devices Market” seminar presented by the US industry analyst Kline & Company, as well as the regulatory session “Overview of the latest Cosmetic Import Regulations – China & Europe” organised in cooperation with Hong Kong Cosmetic Technical Resources Centre.

The 6th “Cosmoprof Asia Spa Conference” looks into the operational and marketing aspects of a spa business, including a keynote presentation by Susie Ellis, President of Spafinder Wellness, Inc. and CEO/Chairman of Global Spa and Wellness Summit (USA), on “Top Ten Global Spa & Wellness Trends”. The “International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China” analyses the characteristics of and the changes in both distribution channels and consumer needs, giving businesses wanting to expand into China a better understanding of the market. “Japan market: Consumer Needs and Sales Channel” looks into the Japanese cosmetics market, providing an overview of consumer trends in Japan through an analysis of social media dedicated to cosmetics. Finally, Beautystreams, the leading trend source for the beauty and packaging industries, returned to share insights on “Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends”.

SAVE THE DATE
The 19th edtion of Cosmoprof Asia will be held from 12-14 November 2014 at the Hong Kong Convention and Exhibition Centre.