二零一四香港國際旅遊展及商務會獎旅遊展

二零一四香港國際旅遊展及商務會獎旅遊展

第二十八屆香港國際旅遊展及同期舉辦的第九屆商務會獎旅遊展（簡稱ITE & MICE 2014）已於六月十二至十五日假灣仔會議展覽中心展廳1A至1E圓滿舉行。 本屆旅遊展重點推介高端及主題遊，首兩天專業日的區內買家、業界和企業觀眾入場總人次為一萬二千三百零八，較上屆增長3.7%； 展會最後兩天的公眾日吸引七萬五千三百人次入場，上升達2.9%。

專業日期間除了舉辦約二十場研討會，今年大會並成功推出多個項目，包括為買家及展商安排面對面商貿洽談會、邀請來自歐洲五個地方代表介紹熱門旅遊產品吸引逾七十位旅行社來自南中國和香港踴躍出席。 此外，今屆新增兩個主題 - 運動和深度旅遊令大會推介主題總數達九個。 公眾日講座場數首次突破一百場，部份更吸引逾二百觀眾出席。

為本屆展會主持開幕式的嘉賓是香港特別行政區政府旅遊事務署旅遊事務專員容偉雄先生，JP，其他嘉賓還包括深圳市人民政府副市長吳以環女士和柬埔寨旅遊部副旅遊部長H.E.Mara So 先生。香港特別行政區行政長官 梁振英先生今年再次發來了獻辭，歡迎今屆所有與會者。

參展商 – 目的地和主題

本屆ITE & MICE匯聚六百五十家參展商，當中香港只佔約15%。 展商來自四十七國家和地區，亞洲和歐洲分別佔34%和36%，其參展商維持了高度的國際化！

今年，多個再度參展的官方展團規模達雙位數字增長的包括關島、瑞士和美國，而增幅最大的展團是日本和台灣，連官方展團、市展團及獨立參展商分別有超過五十個和四十個攤位。 美國更是首次成為今年推介的目的地。

今屆有十個官方展團是新參展的，他們包括德國柏林、捷克共和國、印尼、意大利、馬來西亞、帛琉、南非、瑞典、台南市和泰國。 場內最大官方展團分別是中國(內地)、日本、台灣、澳門和韓國。 另展出有近一百個國家及地方級的旅遊機構。

為迎合更多高消費和自由行旅客，展會重點推介時尚主題遊，包括會獎、商務旅遊、郵輪、旅遊攝影、保健及醫療旅遊、海外婚禮和蜜月旅遊、遊學、和新增的深度遊和運動觀光旅遊。 這些主題多透過與相關協會和組織的合作，分別於專業日和公眾日舉辦講座、示範、展示等方式進行宣傳活動。 大約一百家參展商提供會獎和商務旅遊相關服務。

觀眾 - 旅遊界、會展、企業和公眾

展會有效覆蓋區內旅遊業界、會展商務旅遊和香港富裕的自由行散客。 今年專業日入場觀眾中，按行業分類，約九千七百名是來自旅遊業界 (近半來自旅行社)，另二千六百名是來自會展和企業；按地區，分別有逾九千人來自香港、二千三百人是來自中國內地和八百六十人來自海外。

講座 – 專業日和公眾日

多個協會如商旅管理人員總會(ACTE)、亞洲郵輪協會(ACA)、婚禮管理協會(HKWMA)、教師聯盟、多個旅遊局、以及馬來西亞醫療旅遊理事會均各自舉辦相關領域的研討會。 其他會獎旅遊研討會包括利用網上廣播提高會議回報和瞭解全球社交媒體新潮流等。

公眾日舉辦的講座亦非常受歡迎，場場幾近座滿，有部份還擠滿站立觀眾，最受歡迎的一場吸引約二百名觀眾出席。 除了由那些專家主講，還有部份由主辦機構和展商請來的旅遊作家和名人嘉賓講者。 事實上，今屆公眾日有超過一百場旅遊講座，為滿足徇眾要求，大會特別於場內建了五個演講廳。 上屆調查資料顯示，有30%以上的公眾對旅遊講座感興趣，遠大於現場預訂旅行團的22%。

因此，ITE & MICE為亞洲旅客帶來一個繽紛多彩世界旅遊，有效覆蓋區內旅遊界、會展和商務旅遊，以及香港富裕的自由行旅客特別是針對高端和主題遊。

ITE & MICE由匯衆展覽服務有限公司主辦，並得到中國國家旅遊局、香港旅發局、香港旅遊業議會及澳門旅遊局、香港及區內旅行社和會展業協會等支持。大會的指定鐡路為廣九直通車。

下屆ITE & MICE將於二零一五年六月十一至十四日於灣仔會議展覽中心展廳1A－1E舉行。

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ITE & MICE Hong Kong 2014
Quality Visitors came for Up Market / FIT Travel Products

ITE & MICE 2014, a co-location of the 28th ITE on leisure travel and the 9th ITE MICE, was held from June 12 to 15 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Centre. The Expo highlighted Up Market and Theme Travels, and drew 12,308 visitors, up 3.7%, from the regional travel trade, MICE and Corporate Travel in the two trade days, and 75,300 public visitors, up 2.9%, in the two public days.

This year, the Expo successfully held Business Matching where buyers met sellers face to face, started the Europe Trade Seminar on Hot / Trendy Products with 5 destinations as speakers which was attended by over 70 visitors from travel agents from southern China and Hong Kong, launched the new themes of Sport Tourism and In-depth Travel thus bringing the total of highlighted themes to 9, and held around 20 trade seminars and over 100 public seminars some of which attended by over 200 visitors.

Officiating the Travel Expo’s opening this year was Mr Philip YUNG, JP, Commissioner for Tourism of the Government of the Hong Kong SAR, and other attending VIPs included Ms Wu Yi Huan, Vice Mayor of The Shenzhen Municipal People's Government, H.E.Mr Mara So, Vice Tourism Minister of Ministry of Tourism of the Kingdom of Cambodia. The Chief Executive of the Hong Kong SAR, the Hon C Y Leung, sent his Message to welcome all participants!

EXHIBITORS – DESTINATIONS & THEMES

ITE & MICE maintains a highly international profile of exhibitors, which this year totalled 650 with only around 15% from Hong Kong. Exhibitors came from 47 countries and regions, 34% of which from Asia and 36% from Europe etc.

This year, several repeating pavilions made substantial expansions of high double digits, which included Guam, Switzerland and USA, while Japan and Taiwan had the largest expansions by scale. Including independent exhibitors, they respectively had over 50 and 40 booths. For the first time, USA was named Featured Destination.

There was a total of 10 new official stands / pavilions this year, and they came from Berlin City of Germany, Czech Republic, Indonesia, Italy, Malaysia, Palau, South Africa, Sweden, Tainan City of Taiwan and Thailand. Overall, the five largest official pavilions were respectively China (mainland), Japan, Taiwan, Macau and South Korea. Also presented were about 100 tourism boards, national and municipal levels included.

Particularly relevant to Upmarket travels and FIT, the Expo highlighted trendy travel themes of MICE, Corporate Travel, Cruise, Travel Photography, Wellness & Medical Tourism, Overseas Wedding & Honeymoon, Study Tour, and the new In-depth Travel and Sport Tourism. Often these were done in cooperation with related associations and organizations through a combination of trade and public seminars, demos, displays and promotions etc. There were around 100 exhibitors targeting the MICE / Corporate Travel markets.

VISITORS – TRADE, MICE, CORPORATE & PUBLIC

The Expo effectively covers the markets of regional travel trade, MICE and Corporate Travel, and Hong Kong’s affluent FIT. Among the visitors in trade days this year, by sectors some 9700 came from the travel trade with and nearly half from travel agents, and 2600 from MICE and corporations; and by geography respectively over 9000 from Hong Kong, 2300 from mainland China and 860 from abroad.

SEMINARS – TRADE & PUBLIC

Several associations like the Association of Corporate Travel Executives (ACTE), Asia Cruise Association (ACA), Wedding Management Association (HKWMA), a Teacher Union, various tourism boards and The Malaysia Healthcare Travel Council held in the trade days seminars on their fields. Other MICE seminars covered Web-casting for optimizing return on meeting investments and applying social media etc.

In addition to those delivered by experts, the organizer and some exhibitors engaged travel writers and celebrities to speak in public travel seminars. These explain their great popularity, which are often full and with people standing and the most popular ones drawing some 200 audiences each. In fact, 5 seminar rooms were built inside the exhibition halls to accommodate for the nearly 100 public seminars. Previous survey found over 30% of the public visitors interested in seminars which was higher than the 22% interested in booking tours onsite.

ITE & MICE thus provides a colourful snapshot of world travel to Asia, and covers effectively the regional travel trade, MICE & Corporate Travel, and Hong Kong’s affluent FIT particularly on Upmarket and Theme travels.

Organized by TKS Exhibition Services Ltd., ITE & MICE is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region. MTR is Official Rail.

The next ITE & MICE will be held from 11 to 14 Jun 2015 at Halls 1A to 1E at the Hong Kong Convention & Exhibition Centre.