法國製造 - 香水及化妝品

「法國製造」香水及化妝品　奠定世界領導地位
Cosmetics and perfumes “Made in France” world market leader

歐洲統計局（Eurostaf） 2007年5月資料顯示：全球香水化妝品產業銷售收入達到約1700億美元 ，其中歐洲市場佔了630億歐元，是主要大市場。法國是這個市場當之無愧的執牛耳者，「法國製造」的品牌在全世界如雷貫耳，為全世界消費者所愛戴，正因如此，法國能夠引領全球化妝品行業的未來趨勢。2006年，法國銷售連續第四十年增長，四十年間法國化妝品銷售總額達到創記錄的65,470億歐元（法國香水化妝品聯合會FIPAR）。

擁有國際聲望的法國公司比比皆是：歐萊雅（全球領先的化妝品集團，排在美國寶潔、英國－荷蘭合資聯合利華之前）、Chanel、LVMH、Yves Rocher、Pierre Fabre Dermo Cosmetique、Clarins、YSL-PPR。不少知名制藥公司如Sanofi-Aventis、Johnson & Johnson等也擁有規模較大的化妝品事業部，它們在融合美容目的和大眾健康需求於一身的行業中發揮了舉足輕重的作用。

化妝品行業發展依賴不斷創新和研發投入，不僅產品需要創新，市場手段同樣如此。因為只有這樣才能始終將客戶需求和安全要求充分融合。對行業從業者來說，美容時尚之都巴黎固然是開展業務的上上之選，另兩個國家級產業集群同樣誘惑力十足。它們是普羅旺斯－阿爾卑斯－蔚藍海岸大區的PASS集群（香水、香精、香味及香料）以及位於中央大區和諾曼第大區的美容谷集群（美容與健康科學）。

行業內最有影響的外國集團如Shiseido、Beiersdorf、Henkel、Coty、Puig、 Pacific Europe等都活躍在法國市場上，這個生機勃發的市場不僅讓它們獲利豐厚，還成為它們的試銷市場。根據2007年法國政府投資部報告，已有一批外國投資項目在法國獲得成功。2002年韓國太平洋化工（ Pacific Chemicals Corp）在夏特爾成立香水工廠；高寶公司（Kobo Product Inc, 日本和美國合資,專注於化妝品原料生產）在上加龍大區成立分部，業務正在穩步展開。生物美容領域的領導者巴西Natura公司在法國成立高級研發中心，從事化妝品創新技術研究。

整個香水化妝品行業包括各種相關產業如包裝瓶製造、香氛和香精製造等，都因實力出眾而吸引外國投資者紛至沓來。如調香大師日本高砂（Takasago）公司，已經隸屬於香港和記黃埔集團的化妝品零售商Marionnaud。

「法國政府鼎力扶持各種研發活動，並且實施歐洲最優惠的研發抵扣稅：即第一年返還研發支出50％。2007年相關制度實施改革之後，研發抵扣稅預算從2006年14億歐元增至2008年約20億歐元。」法國政府投資部主席華偉立先生說。

法國政府投資部（IFA）旨在吸引國際投資並幫助投資者在法國獲得成功。它的分支機搆遍佈全球。法國政府投資部與地方發展署通力合作，為國際投資者提供商業機會和度身定做的服務。如需查詢更多資訊，敬請瀏覽www.investinfrance.org/china

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The cosmetics and perfume industry currently generate an estimated turnover of US$ 170 billion worldwide (Eurostaf, May 2007). Europe is the leading market representing approximately €63 billion. The French market plays a leading role and generates future trends in the global cosmetics market due to the “Made in France” label that is recognized and valued worldwide. In 2006, sales in France were up for the 40th year running, and reached the record level of €6,547 billion (FIPAR).

Among the French companies that have a worldwide reputation are L’Oréal, the leading group worldwide ahead of US company Procter & Gamble and Anglo-Dutch company Unilever, Chanel, LVMH, Yves Rocher, Pierre Fabre Dermo Cosmétique, Clarins, and YSL-PPR. Leading pharmaceutical groups with large cosmetics divisions, such as Sanofi-Aventis and Johnson & Johnson, are major players in an industry that has always succeeded in combining both aesthetic objectives and public health requirements.

This industry relies on continuous innovation and R&D investment, both for product manufacturing and for marketing, in order to consistently combine safety requirements and client demand. Apart from the obvious business activity based in Paris, capital of beauty and fashion, two other national clusters are particularly attractive to industrials in this sector: the PASS cluster (“Parfum, Arômes, Senteurs et Saveurs” – Perfume, aromas, scents and flavors) in the Provence-Alpes-Côtes d’Azur region and the Cosmetic Valley cluster (“Sciences de la Beauté et du bien être” – Science of beauty and well-being) based in the Centre and Normandy regions.

The most representative foreign groups in this sector, such as Shiseido, Beiersdorf, Henkel, Coty Inc., Puig Group, Pacific Europe etc., have a strong presence in France and benefit from a vibrant market that also serves as a test market. According to the 2007 Invest in France Report, there have been major successful foreign investment projects, including: Pacific Chemicals Corp (Korea), which set up a perfume plant in Chartres in 2002; Kobo Products Inc. (Japan and USA), specialized in raw materials for the cosmetics industry, which is continuing to develop in the Haute Garonne region; and Natura (Brazil), leader in the bio-cosmetics sector, which has opened an advanced research center to develop innovative technology for cosmetics.

France’s strong economic attractiveness covers the entire perfume-cosmetics industry, which also incorporates the various actors in related sectors, such as bottle manufacturing and the production of aromas and scents, with for example the Japanese Takasago company, specialized in aromas and perfumes, or the specialist distribution sector, with Marionnaud which was taken over by the Hong Kong Hutchison Whampoa group.

“The French government actively supports research and has introduced the best R&D tax credit system in Europe, which reimburses 50% of R&D costs in the first year. Its budget of over €1.4 billion in 2006 was increased to approximately €2 billion in 2008, following the reform introduced in 2007”, says Philippe Favre, President of Invest in France Agency.

Invest in France Agency (IFA) promotes and facilitates international investment in France. The IFA network operates worldwide. IFA works in partnership with regional development agencies to offer international investors business opportunities and customized services all over France. For more information, please visit www.investinfrance.org

Invest in France Agency (IFA) promotes and facilitates international investment in France. The IFA network operates worldwide. IFA works in partnership with regional development agencies to offer international investors business opportunities and customized services all over France. For more information, please visit www.investinfrance.org

Invest in France Agency
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