法國甜蜜波爾多穩站在中國甜白酒業的前端

法國甜蜜波爾多穩站在中國甜白酒業的前端

承接着過往幾年的成功，法國甜蜜波爾多在二零一三年繼續致力於在中國的發展。除了繼續在海外推廣甜白酒外，他們亦努力釀造更多高質素的甜白酒。

今年，甜蜜波爾多參與了多項享負盛名的葡萄酒盛事，包括在北京舉辦的中國國際葡萄酒博覽會(Top Wine China)和在成都舉辦的糖酒會。甜蜜波爾多更會在十一月十三至十五日期間在上海參加ProWine China，及於十月底參加香港的美酒佳餚巡禮。

甜蜜波爾多將參與香港美酒佳餚巡禮 (Wine & Dine Festival) 2013年10月31至11月3日
每年，美酒佳餚巡禮都會吸引大量本地參觀者。甜蜜波爾多的展臺每年的試酒活動不斷增加，這顯示了香港人越來越喜歡甜白酒。
甜白酒是一種易於飲用的葡萄酒，它可以配合任何場合，例如雞尾酒會，野餐，婚宴，宴會，公餘聚會及日常飲用。

與朗豪酒店攜手合辦甜蜜波爾多之夜 (2013年11月4日)
甜蜜波爾多之夜將首次在旺角朗豪酒店的Backyard舉行，預計迎來三百多位愛酒人士。此派對旨在跟香港年輕人一同分享波爾多甜白酒，參加者將可品嚐多款來自不同法定產區的甜白酒，並可享用酒店特別為派對準備的精美小食，以及來自法國波爾多Charcuterie Bordelaise提供的特色美食。年輕人、女仕、愛酒人士及喜愛潮流的情侶齊來渡過一個愉快，甜蜜的晚上。

甜蜜波爾多二零一三年在北京Top Wine China及成都糖酒會亮相
甜蜜波爾多今年參加了中國(北京)國際葡萄酒博覽會，在六月四至六日的三天展會期間，甜蜜波爾多展臺上紀錄了一千二百個試酒活動，這無疑是一項成功，標誌着越來越多中國人喜愛飲用甜白酒。

另外，甜蜜波爾多於今年三月二十八至三十一日期間參加了成都的糖酒會，甜酒區的釀酒師在展會的開幕禮上迎接葡萄酒界專業人士參觀他們的展臺。

三月二十六日，糖酒會舉辦之前兩天，為業內人士舉行的試酒會在中國會 (China Club) 內進行。此活動讓釀酒師與當地入口商、批發商、零售商及侍酒師會面，讓他們品嚐及發掘有關波爾多甜白酒的種種。

甜蜜波爾多透過參加Top Wine China及糖酒會，大大提升了它在中國的知名度。波爾多甜白酒必定可迎合中國消費者的期望及需求。

香港美麗華集團總廚介紹甜白酒與美食的配對
在今年的十一月四日，一個為傳媒舉行的活動將於香港美麗華酒店的露天花園酒廊Vibes內進行，集團的總廚Alexandre Buytaert將利用甜白酒跟不同的食材配對。出席的傳媒可藉此直接跟法國釀酒師交流，更詳細地瞭解甜白酒。

此外，在十月三十日的行程內，甜蜜波爾多將參與一個在中環蘭桂坊Azure餐廳 (雲咸街33號隆堡蘭桂坊酒店29樓 ) 舉行的私人甜酒試酒會。

有關更多詳情，可瀏覽官方網站www.sweetbordeaux.com
Facebook ： http://www.facebook.com/sweetbordeaux.hk
中文網站：http://cn.sweetbordeaux.com　或http://www.weibo.com/sweetbordeaux

Emma BAUDRY
Union des Grands Vins Liquoreux de Bordeaux
104 106 Rue Cazeaux Cazalet
33410 Cadillac, France
電話： (33) 5 57 98 19 31
傳真： (33) 5 57 98 19 30
電郵： contact@sweetbordeaux.com

Lily YUI
Senior Trade Adviser
Ubifrance (香港辦事處)
電話：(852) 3752 9178
電郵：lily.yui@ubifrance.fr

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Sweet Bordeaux is at the forefront of sweet wine business in China

In 2013, Sweet Bordeaux continues to drive its wine business in China. It remains dedicated to develop sweet wine industry abroad and within the big picture, ultimately promoting high quality sweet white wines.

This year, Sweet Bordeaux is present on the global main events such as the Vinexpo in Bordeaux, Top Wine China in Beijing, Tang Jiu Hui in Chengdu, ProWine China in Shanghai (13-15 November 2013) as well as the Hong Kong Wine & Dine Festival in coming November.

Sweet Bordeaux at the Hong Kong Wine & Dine Festival, 31 October – 3 November 2013
Each year, this highly successful event attracts more and more Hong Kong people. An increasingly growth of wine tasting at the Sweet Bordeaux booth during the past years has shown that Hong Kong people liked sweet white wines. The Sweet Bordeaux wine is easy to drink. It suits any activities such as cocktail receptions, picnics, wedding parties, banquets, happy hours after work and casual dining.

Joint event with Langham Group on 4 November 2013
For the first time, the Sweet Bordeaux Night will take place this fall at the Backyard of Langham Place Hotel in Mongkok to welcome more than 300 people. This Sweet party is dedicated to celebrating and sharing sweet wine experience from across the Bordeaux region of France with Hong Kong people, more than ten appellations along with delectable assortments of delightful canapés, cold cuts and ham from Charcuterie Bordelaise will be served. Young people, ladies, wine lovers and trendy couples will enjoy an unforgettable sweet evening under a musical and friendly atmosphere at Langham Place.

Presence of Sweet Bordeaux at Top Wine China and Tang Jiu Hui 2013
Sweet Bordeaux recently attended the Top Wine China 2013, the international wine exhibition in Beijing. During the 3 days-event between 4 & 6 June, Sweet Bordeaux had more than 1200 wine tastings on their stand. It was undoubtedly a great success.

Besides, Sweet Bordeaux was at the Tang Jiu Hui, the International Exhibition of alcoholic beverages taken place in Chengdu, from 28–31 March 2013. At the official opening of the exhibition, the Sweet winemakers welcomed local professionals on their booth at the French pavilion.

Shortly before the Tang Jiu Hui, on 26 March 2013, a French wine tasting for professionals took place at the China Club. This event allowed French wine producers to meet local importers, distributors, retailers as well as Chinese sommeliers, allowing them to taste and discover Bordeaux sweet white wines.

With the presence of Sweet Bordeaux at the Top Wine China and the Tang Jiu Hui in Chengdu, it has enhanced its visibility in China. The extraordinary sweet flavors of Bordeaux wines will surely meet the high expectation of the Chinese consumers!

The Chef of Mira Group to present sweet wine and food pairing
A press lunch will be organized on 4 November 2013 at the Vibes showing Sweet Bordeaux wines to match with various food and delicacies prepared by Alexandre Buytaert, the executive sous chef of Mira Hong Kong. This activity will offer an opportunity for the journalists to meet up with the wine growers and get to know more about Sweet Bordeaux wines.

Moreover, Sweet Bordeaux will join a Private Sweet Wine Tasting which will be held at Azure Restaurant Slash Bar (29/F Hotel Lan Kwai Fong) on the 30th October 2013.

For more information, please refer to their website: www.sweetbordeaux.com
Facebook: http://www.facebook.com/sweetbordeauxhk
Chinese websites of Sweet Bordeaux: http://cn.sweetbordeaux.com or http://www.weibo.com/sweetbordeaux

Emma BAUDRY
Union des Grands Vins Liquoreux de Bordeaux
104 106 Rue Cazeaux Cazalet
33410 Cadillac, France
Tel : (33) 5 57 98 19 31
Fax : (33) 5 57 98 19 30
Email: contact@sweetbordeaux.com

Lily YUI
Senior Trade Adviser
Ubifrance Hong Kong
Tel: (852) 3752 9178
Email: lily.yui@ubifrance.fr