世界知名品牌匯聚香港眼鏡展

世界知名品牌匯聚香港眼鏡展 稱譽業界採購盛事十一月舉行
Worldwide Eyewear Brands Offer Quality Sourcing at Hong Kong Optical Fair in November

香港貿發局香港眼鏡展將於二零一四年十一月五至七日假香港會議展覽中心舉行，展示世界各地最新的眼鏡設計及相關視光產品，為業界提供一個理想的洽商交易平台。

香港是全球第三大眼鏡及眼鏡框出口地，排名僅次於意大利及中國內地。二零一三年的香港眼鏡展刷新了多項新紀錄，包括匯聚來自二十六個國家和地區共七百家參展商，吸引來自一百個國家和地區近一萬四千名買家參觀採購，規模為歷屆之冠。這股可觀的增長勢頭無疑能得以延伸，讓今年的第二十二屆香港眼鏡展成為不可錯過的業界盛事。

時尚設計盡在「品牌廊」
眼鏡除了是矯正視力的產品外，也是時尚配件，可以配襯服裝，展現個人風格。近年，眼鏡框款式層出不窮，例如鏡臂飾以浮凸醒目的品牌標誌，以及鑲有水晶、彩石及鑽石等裝飾。香港眼鏡展的「品牌廊」為世界各地著名品牌提供裝璜優雅而位置優越的特色展區，展示時款設計，是近年展會的一大亮點。

今屆「品牌廊」預計會迎來超過一百八十個時尚品牌，凝聚強大的品牌力量，著名品牌包括ic! Berlin、Davidoff、 Italia Independent、JOHN VARVATOS、MANGO EYEWEAR、Moscot、 Mykita、MISSONI、MUZIK及 Frency-Mercury等，方便買家集中採購不同品牌風格的產品。

各個品牌將會展示創新的製造材料和技術。Italia Independent會帶來以絲絨包裹的太陽眼鏡，絨毛經UV LUX技術處理，使絲絨表面手感更為柔軟光滑，並且防刮花。此外，還有勇奪2013年最佳眼鏡設計榮耀、細緻度極高的Thom Browne TB-011眼鏡，以及CrossRoad採用輕巧見稱的Beta Titanium、配以鐳射焊接技術和IP真空電鍍打造出外觀精緻的時款眼鏡。

展覽會重點推介專區還包括「兒童眼鏡」、「閱讀用眼鏡」、「隱形眼鏡及配件」、「驗眼儀器」、「眼鏡、眼鏡框及鏡片」、「眼鏡配件」、「光學儀器、設備及機械」及「運動及專業眼鏡」等。

國際權威分享業界最新資訊
眼鏡展特別為參加者舉辦多項活動，有助眼鏡業界掌握最新的市場趨勢、動態及發展。其中，匯聚業界權威的第十二屆香港視光學會議將會是今屆展會的另一亮點活動。是次會議以「眼科視光學新里程」為主題，邀請多位來自英國、美國、新加坡及本地學者與業界共同探討重點議題。當中來自美國哈佛大學及約翰‧霍普金斯大學的兩位視光學權威教授，將會分享針對視障人士之Google眼鏡應用程式及視覺義體等題目。

另外，展會期間亦會展出以「懷舊復古」為題的第十六屆香港眼鏡設計比賽得獎作品，讓本地設計人才的作品有更多機會接觸業界人士，藉此推動產業發展，亦是眼鏡展的重要一環。
展會網頁：http://www.hktdc.com/fair/hkopticalfair-tc

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Worldwide Eyewear Brands Offer Quality Sourcing at Hong Kong Optical Fair in November

Global trends in fashionable eyewear will be seen at Asia’s premier sourcing platform for the industry, HKTDC Hong Kong Optical Fair, taking place 5-7 November, 2014 at the Hong Kong Convention and Exhibition Centre.

Hong Kong is the third largest exporter of spectacles and frames in the world after Italy and the Chinese mainland. HKTDC Hong Kong Optical Fair 2013 saw a record-breaking number of exhibitors - 700 from 26 countries and regions - and welcomed nearly 14,000 buyers from around 100 countries and regions. The 2014 fair will uphold the tradition of growth and continue to be the unmissable annual event for the industry.

Spotlight on Fashion and Designer Labels
Eyewear has become a fashion accessory, a fashion statement. Fashion and designer labels often promote their collection of spectacles and frames as fashion-forward accessories. Frames featuring floating big logos at temples and accents with crystals, coloured stones and diamonds are a prime source of added style. The prominently located and stylishly decorated Brand Name Gallery showcases brands from around the world. The combined power of brands has lifted the zone to a major highlight of the Fair.

This year, the Gallery is expected to welcome some 180 well-known brands including ic! berlin, Davidoff, Italia Independent, JOHN VARVATOS, MANGO EYEWEAR, Moscot, Mykita, MISSONI, MUZIK and Frency-Mercury.

The innovation in manufacturing materials and technologies of different brands will be showcased. Italia Independent is using its worldwide patent UV LUX treatment that makes the surface of the sunglasses soft at touch. The special treatment not only gives the glasses a velvety effect, but also has the attribute of being scratch-proof. Besides, Thom Browne will feature the winning piece of the Silmo d’Or 2013 in the “Frame Category", and CROSSROAD will bring forth glasses of the highest level of comfort and lightness produced by IP vacuum electroplating technology and laser soldering technique.

Other fair highlights include Kids Eyewear, Reading Glasses, Contact Lens & Accessories, Diagnostic Instruments, Eyewear, Frames & Lens, Eyewear Accessories, Optometric Instruments, Equipment and Machinery and Sporting & Professional Eyewear.

Informative HK Optometric Conference
A series of seminars promotes greater knowledge of industry trends, issues and market development. This year’s 12th Hong Kong Optometric Conference, themed the “Development of Optometry for the Future”, will gather experts from around the globe to discuss hot topics of the industry. Among which, heavyweight speakers include professors of ophthalmology from Harvard University and Johns Hopkins University of the US, who will share their insights into topics of Google Glass Apps for People with Impaired Vision and Bionic Vision respectively.
The winning entries of the 16th Hong Kong Eyewear Design Competition themed “Retro” will also be showcased during the fair, giving designers exposure to international industry insiders and promoting local talents.

Fair website: www.hktdc.com/fair/hkopticalfair-en/