家庭用品市場復甦 綠色產品受追捧

家庭用品市場復甦 綠色產品受追捧
Demand for green products is on the rise in the growing houseware industry

亞洲最大的香港貿發局香港家庭用品展將於4月20至23日於灣仔的香港會議及展覽中心隆重舉行。

經歷2009年經濟不景，2010年全球經濟漸漸復甦。去年香港整體出口回升，比2009年增加20%，其中香港家庭用品出口亦錄得17.5%的顯著升幅，可見各地對本港家庭用品的需求甚殷。

買家及用家的環保意識不斷提高，追求低碳生活及環保產品。各行各業遂不斷尋求及研究各種環保方案，在市場上推出多元化綠色產品，切合用者所需。有見及此，展會新增「綠色居庭」，網羅多種創新精緻的環保家庭用品，為住宅、大廈增添一點綠色元素，建造一個綠色世界。

此外，各地買家注目的「精萃廊」，今年預計有超過40家來自澳洲、加拿大、中國內地、丹麥、香港、意大利、韓國、西班牙、瑞士、泰國、台灣及美國的展商，呈獻60多家知名品牌及設計師系列，如 green & associate、IDEAS Denmark、Inhesion、Mastrad、Nuova R2S、Thomson Pottery、Topchoice及Umbra。

「戶外閑情」亦是一個主打展區。為塑造一個舒適及消閒的室外環境，這個展區有多款為花園、露台及天台而設的裝飾品及傢俬，如時尚實用的燒烤爐、花園桌凳、吊床及雀鳥屋等。

「東盟薈萃」今年再次亮相展會，來自印尼、馬來西亞、菲律賓、泰國及越南的優質展商將展示最新系列。
今屆展會亦將第三次呈獻被受矚目的「寵物用品世界」。作為一個公認的重要採購平台，今年展商數目預期將達100家。基於業界需求，大會今年特設「寵物食糧及保健品」產品區，介紹多款寵物食糧，零食及健康產品，以饗各地寵物所需。

多年來，良好的買家質素及反應除了帶動了會場的採購氣氛，場內每個角落亦可見買賣雙方洽談生意。阿聯酋Hadi Enterprises成功與香港及中國內地公司簽下了總值約2,000萬美元的訂單。新西蘭的Essential At Home亦與在會場內認識的參展商訂購了價值約15萬美元的產品，成績令人鼓舞。

同期舉行還有第二屆香港貿發局香港國際家用紡織品展。首屆展會取得空前成功，去年展會開展前買家對這個由家庭用品展分拆出來的新展覽表示歡迎及期待，最後更成功吸引了來自114個國家及地區超過14,300名買家臨採購。家庭用品及家用紡織品兩者相關，相輔相成，兩展同時同地舉行產生協同效應外，亦帶來更多商機。

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Held at the Hong Kong Convention and Exhibition Centre in downtown Wanchai, Asia’s largest HKTDC Hong Kong Houseware Fair will run from 20 to 23 April this year.
In 2010, the world underwent economic recovery after the downturn. Hong Kong’s total exports rose 20% from 2009. In particular, Hong Kong’s houseware export recorded a strong rebound of 17.5%, showing significant growth of the industry.

To respond to the increasing eco awareness of buyers and consumers as well as their pursuit of low carbon living, companies strived and researched for various eco friendly options and put new green products on the market. The new ‘Green Living Zone’ features many innovative green houseware items to add the eco element in your homes and buildings, and to help the world go greener.

Also to the interest of buyers, the Hall of Elegance has more than 40 exhibitors from Australia, Canada, Chinese Mainland, Denmark, Hong Kong, Italy, Korea, Switzerland, Thailand, Taiwan, Spain and the USA this year, highlighting over 60 brands and designer’s collections; green & associate, IDEAS Denmark, Inhension, Mastrad, Nuova R2S, Thomson Pottery, Topchoice, & Umbra are amongst all to be present in this privileged zone.

‘Outdoor Living’ is another focal point of this year’s fair. To create a relaxing and entertaining setting in outdoor living space, buyers in search of decorations and furniture for gardens, balconies and patios can find BBQ grill, garden table set, hammock, birdhouse and more in this zone.

‘ASEAN Select’ returns this year to presents quality exhibitors from Indonesia, Malaysia, Philippines, Thailand, and Vietnam.

For the third year, the fair’s special highlight – ‘World of Pet Supplies’ has affirmed its place as a key trading platform. This year, about 100 exhibitors will join World of Pet Supplies. There will also be a new product section on pet food and supplements to house various kinds of pet food, treats and health supplements for pets around the world.

For many years, the buyer sentiment is good which contributes to the success of business in every corner of the fairground. Hadi Enterprises from UAE concluded US$20 million orders with Hong Kong and Chinese mainland exhibitors. Essential At Home from New Zealand also made deals worth around US$150,000 at the fairground.

Concurrently held is the 2nd HKTDC Hong Kong International Home Textiles Fair. The inaugural edition, being a spin-off from Houseware Fair, received a roaring welcome from buyers before kickoff and this well-received event finally attracted over 14,300 buyers from 114 countries & regions. All in all, having these 2 complementary fairs alongside creates synergy and opportunities.