聚賢亞洲：與法國葡萄酒業專家對話

聚賢亞洲：與法國葡萄酒業專家對話

值國際葡萄酒與烈酒商展ProWine Asia及香港酒展VinExpo之際，兩個法國葡萄酒代表團今年將出訪亞洲八個城市，向當地進口商、分銷商、買家及代理推介其葡萄酒和烈酒。法國商務投資署（Business France）先會於五月九至十三日期間在新加坡、吉隆坡、曼谷及仰光，然後於五月十七至二十日期間再在首爾、東京、大阪及台北舉辦推廣和品酒會。

是次交流活動由法國商務投資署Business France 籌辦（由原法國商務專員公署UBIFRANCE和原法國政府投資部Invest in France合併而來），協辦單位包括南部庇利牛斯（Midi-Pyrénées）和阿基坦（Aquitaine）商會CCI、朗格多克－魯西榮大區（Languedoc Roussillon region）的Sud de France、以及羅亞爾大區（Loire）農業商會SPPL，旨在促進法國葡萄酒製造商及亞洲本地進口商之間的合作。

此次亞洲八站巡迴的活動安排為：早上由法國商務投資署葡萄酒及烈酒顧問向法國企業介紹本地酒業市場，下午則舉辦品酒會，向亞洲業界人士介紹法國葡萄酒。

法國葡萄酒專家聚賢東南亞
五月九至十三日，法國代表團將到訪東南亞四個城市：新加坡、吉隆坡、曼谷和仰光，包括以下十二家法國企業：
囊括法國各區佳釀的葡萄酒商（Advini、DAD、Diva Wine、Grands、Châteaux de France、Maison Rouif、Maison Sichel、Selection Patrick Clerget），訂製葡萄酒商（Vignobles Gayrel），來自波爾多－聖埃美隆的生產商（Vignobles Sulzer），來自布根地（Mars）以自然動力法種植的生產商（Caves Jean Bourdy），以及雅文邑的生產商（CPR Hauts-de-Montrouge）。
此次四國商務訪問第一站為新加坡。品酒會將於二零一六年五月九日（星期一）下午二時至六時，假NOVOTEL SINGAPORE CLARKE QUAY大會議室Cinnamon Room舉行。
第二站為馬來西亞吉隆坡。品酒會於翌日二零一六年五月十日（星期二）下午二時至六時，假DOUBLE TREE BY HILTON十樓Ixora Room舉行。
第三站為泰國曼谷。品酒會將在二零一六年五月十一日（星期三）下午二時半至六時，假CROWNE PLAZA BANGKOK LUMPINI PARK舉行。
最後一站為緬甸仰光，於二零一六年五月十三日（星期五）下午二時至六時，在法國駐緬甸大使官邸舉行品酒會。
邀請函及法國團名單可向法國商務投資署亞洲辦事處申請索取。

法國葡萄酒專家聚賢東亞
五月十七至二十日，約四十個法國葡萄酒及烈酒專家將到訪東亞四個城市，分別為：首爾、東京、大阪和台北。
他們來自法國多個葡萄酒產區，包括朗格多克－盧西榮（16）、波爾多（10）、西南部（6）、羅亞爾河谷（6）、香檳（4）、普羅旺斯（1）及布根地（1），當然不少得漂亮的科西嘉島的四位酒商。
是次四國商務訪問的第一站為今年慶祝「法國年」的南韓。品酒會將於五月十七日（二）下午一時至五時，在首爾NOVOTEL SEOUL AMBASSADOR GANGNAM飯店的Champagne Room舉行。
接着兩天，焦點會集中在日本兩個城市：東京和大阪。東京的品酒會將於五月十八日（三）下午一時至八時，在THE LANDMARK SQUARE TOKYO飯店的Lotus Room進行。大阪的則在翌日，五月十九日（四）上午十一時半至下午三時半，假RIGHA Royal Hotel飯店的Peridot Room舉行。
代表團最後將到台灣，於二零一六年五月二十日（星期五）下午一時到五時，參與假台北維多麗亞酒店維多麗亞廳舉行的品酒會。
邀請函及法國團名單可向法國商務投資署亞洲辦事處申請索取。

重要數據
二零一五年，法國向全球出口的葡萄酒及烈酒總值高達一百二十二億歐元。新加坡緊隨中國之後，為法國第五大出口國；一直為東南亞最活躍的法國出口市場；二零一五年的出口總值達八億一千三百萬歐元，市場佔有率接近7%。
日本是法國第七大出口國，在亞洲國家之間排行第三，出口值為五億三千九百萬歐元。
台灣、南韓和東南亞分別排行第十八、十九及二十。三個國家向法國購買的葡萄酒及烈酒越來越多，法國向三個國家的出口值為：台灣一億五千八百萬歐元（14.5% 增長），南韓七千六百萬歐元（9% 增長），馬來西亞七千一百萬歐元（18% 增長）。
泰國排行第三十八位，二千六百萬歐元（28% 增長）。
緬甸亦錄得可觀18% 的增長，總值一百一十萬歐元。

數據來源：法國海關提供予法國商務投資署

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Meet French vineyards talents in 8 Asian cities!

Between ProWine Asia and Vinexpo Hong Kong, two French delegations travel up to 8 Asian cities this year to present their wine and spirits to importers, distributors, buyers and agents. These tasting and presentations are organized by Business France in Singapore, Kuala Lumpur, Bangkok and Yangon on 9-13 May 2016, then in Seoul, Tokyo, Osaka and Taipei on 17-20 May 2016.

Organized by Business France (resulting from the merger of UBIFRANCE and the Invest in France Agency) in partnership, for the East Asia, with the CCI (Chambers of Commerce and Industry) from Midi-Pyrénées and Aquitaine, with “Sud de France” (Languedoc Roussillon region), and with the department of the Pays de la Loire Regional Chamber of Agriculture (SPPL), these operations aim at facilitating business opportunities between French Wine producers and local importers.

In each of the eight Asian cities, the program is organized as follows: the morning is dedicated to a presentation of the local market to French companies by the Wine and Spirits expert of Business France, while the afternoon gives way to the tasting and presentation of French products to Asian professionals.

French vineyards talents in ASEAN

The itinerant mission takes place in 4 cities of Southeast Asia: Singapore, Kuala Lumpur, Bangkok and Yangon from May 9th to 13th 2016, and a total of 12 French companies participate:
Wine merchant offering wines from all regions (Advini, DAD, Diva Wine, Grands Châteaux de France, Maison Rouif, Maison Sichel, Selection Patrick Clerget), customized wines (Vignobles Gayrel), Producers from Bordeaux-St Emilion (Vignobles Sulzer), from Burgundy (Mars) with biodynamic methods (Caves Jean Bourdy), and Armagnac producer (CPR Hauts-de-Montrouge).

The first stop of this four-country business trip is Singapore, on Monday, May 9, 2016. The wine tasting session is organized at the NOVOTEL SINGAPORE CLARKE QUAY, Cinnamon Room, from 2pm to 6pm.

The next day, Tuesday, May 10, 2016, the French Delegation is going to Malaysia. The wine tasting session is organized in Kuala Lumpur, at the DOUBLE TREE BY HILTON, Ixora Room - Level 10, from 2pm to 6pm.

Then Wednesday, May 11, 2016, it is in Thailand that the wine tasting session will take place, in Bangkok, at the CROWNE PLAZA BANGKOK LUMPINI PARK, from 2:30pm to 6pm.

The final step is held in Myanmar with a highlight at the Ambassador's Residence in Yangon Friday, May 13, 2016, from 2pm to 6pm.

Invitation and catalog of French participants are available upon request from the Business France Office in Asia.

French vineyards talents in East Asia

Up to 40 French wine and spirits professionals participate at the event in each city of East Asia: Seoul, Tokyo, Osaka and Taipei, from May 17th to 20th 2016.

They are coming from the wine regions of Languedoc-Roussillon (16), Bordeaux (10), South West (6), Loire Valley (6), Champagne (4), Provence (1) and Burgundy (1)... without forgetting, the island of beauty: Corsica and 4 Wine merchant offering wines from all regions.

The first stop of this four-country business trip is the South Korea - country that celebrates the Year of France in Korea - on Tuesday, May 17, 2016. The wine tasting session is organized in Seoul at the NOVOTEL SEOUL AMBASSADOR GANGNAM, Champagne Room, from 1pm to 5pm.

Next two days are devoted to Japan with a focus on two cities: Tokyo and Osaka.
The wine tasting session in Tokyo is on Wednesday, May 18, 2016, at THE LANDMARK SQUARE TOKYO, Lotus Room, from 1pm to 8pm. In Osaka, it takes place on Thursday, May 19, 2016, at RIHGA Royal Hotel, Peridot Room, from 11:30am to 3:30pm.

The last country visited is Taiwan, on Friday, May 20, 2016, with the wine tasting session in Taipei, at GRAND VICTORIA HOTEL, Victoria Ballroom, from 1pm to 5pm.

Invitation and catalog of French participants are available upon request from the Business France Office in Asia.

Key figures
In 2015, France exported 12.2 billions EUR of wine and spirits in the world.
5th customer of France (after China), Singapore remains the most fully developed countries of Southeast Asia. French exports amounted 813 million EUR in 2015 (nearly 7% of the market share).
Japan is the 7th customer of France and 3rd country of Asia, with 539 million EUR.
In the 18th, 19th and 20th place rank Taiwan, South Korea and Malaysia. These 3 countries buy more and more French wines and spirits. Thus, French exports reach in Taiwan 158 million EUR (+ 14.5%), South Korea 76 million EUR (+ 9%) and Malaysia 71 million EUR (+ 18%).
Thailand is in the 38th position with an increase of + 28% (26 million EUR).
Myanmar also registered a strong growth by 18% to reach 1.1 million EUR.

Data source: Business France from French Customs

About Business France
Business France (www.businessfrance.fr) is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.
It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the V.I.E international internship program.
Founded on January 1, 2015 through a merger between Ubifrance and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.