Balmain Paris在香港開設首間專門店

Balmain Paris在香港開設首間專門店
Balmain Paris opens first store in Hong Kong

　　巴黎著名時裝店Balmain Paris於一月十日宣佈，在香港首間專門店於上星期開幕，之前Balmain Paris透過不同的高級時裝零售店代理其品牌，該公司管理層最近決定開設自家專門店，以便更有效把握本地蓬勃發展的高級零售業所帶來的機遇。

　　Balmain一向是巴黎時裝潮流典範，其新店設於尖沙咀海港城，位於遊客區心臟地帶。
　　主席Alain Hivelin說：「過去六年，我們的時裝系列在大型高級時裝零售店均有代售，例如 Joyce、Swank 及Lane Crawford等，很高興我們的品牌一直廣受香港顧客青睞。」
　　「香港在高級時裝零售分銷方面一向擁有領導地位，我們很樂意加強在本地市場的地位，所以開設首間專門店，從而深化我們的業務運作。」
　　Hivelin補充，香港擁有和內地緊密的關係，地理上亦是通往內地的門廊，驅使Balmain Paris在香港開設專門店，他指出，這種獨一無二的地理優勢，將有助Balmain Paris有效地籌劃亞洲市場推廣及分銷策略，為進一步拓展內地及亞洲市場作好準備。

　　投資推廣署助理署長戴威士歡迎Balmain Paris在香港設立專門店。他說：「香港遊客人數持續上升，當中不乏高消費力的顧客，帶動零售業蓬勃發展，這趨勢為大型品牌如Balmain Paris等，創造理想的發展空間，以香港作據點開拓亞洲市場。」

關於Balmain Paris

　　Balmain標誌傳統巴黎時裝潮流，品牌於一九四五年由Pierre Balmain創立，由多位優秀的設計師創作，近年更蜚聲國際，成為世界首屈一指的時裝品牌，品牌以型格時尚及華麗風格見稱，二○一一年，Balmain Paris委任Olivier Rousteing為品牌設計最新的男女服裝系列，Balmain品牌在世界各地主要市場的大型百貨公司及高級時裝零售店均有代售。如欲了解更多關於Balmain的資料，可瀏覽www.balmain.com。

資料來源：香港投資推廣署

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Balmain Paris on January 10 announced that its first store in Hong Kong opened last week. The Paris-based luxury label previously sold its goods through multi-brand stores in Hong Kong but its management took the decision to set up an outlet on the back of the city's booming luxury retail market.

Balmain is one of the most emblematic Parisian couture houses. Its new store is located in Harbour City in the heart of the Tsim Sha Tsui tourist area.
Chairman of the Balmain Group, Mr Alain Hivelin, said, "Over the last six years, Balmain's creations have been enthusiastically received by Hong Kong customers through our vendors Joyce, Swank and Lane Crawford.
"Due to the importance of Hong Kong in luxury distribution, I am delighted and very excited to extend our presence in this key market through the opening of our first Hong Kong Balmain mono-brand store."

Mr Hivelin added that Hong Kong's gateway position to and unique relationship with the Mainland prompted Balmain Paris to set up in the city. This unrivalled location, he said, will help Balmain map out and implement its Asian marketing and distribution strategies effectively, expanding its presence in the Mainland and other countries in the region.

Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Balmain Paris' arrival in Hong Kong and said, "Hong Kong's retail sector has been buoyant on the rising arrival of high-spending tourists from around the world, which creates opportunities for established brand names like Balmain Paris to come and build their presence in the region through Hong Kong."

About Balmain Paris

The quintessentially Parisian house of Balmain has been overseen by a series of great designers since Pierre Balmain first founded the historic house in 1945. In recent years, Balmain Paris has become one of the world's most influential fashion brands, celebrated for its sophisticated mix of Parisian chic and glamour aesthetic. In 2011, Olivier Rousteing was appointed designer of Balmain's men's and women's collections. The house is present in all major markets and carried in prestigious department stores and multi-brand boutiques all over the world. For more information, please visit www.balmain.com.

Source: Invest Hong Kong