法國Kadalys香蕉抗衰老天然化妝品

法國Kadalys香蕉抗衰老天然化妝品 亮相「2014香港亞太區美容展」
Kadalys launches anti-ageing banana-based cosmetic in COSMOPROF ASIA 2014

法國SHB SAS是一間富於創新，專門研發可抗衰老天然化妝品的美容公司，該公司採用了香蕉樹的獨特活性成分並研製出有效的天然配方。SHB將參與由法國企業國際發展局（Ubifrance）籌辦的參展團，在二零一四年十一月十二至十四日舉行的「2014香港亞太區美容展」（Cosmoprof Asia）法國館內，展示其Kadalys護膚系列，並正在尋找亞洲的代理商。

SHB SAS總部設於法屬西印度群島的馬提尼克和法國巴黎，由Shirley Billot女士於二零一一年創辦。公司從加勒比地區的傳統Creole醫藥上獲取靈感，專業研發嶄新的活性成分，並已掌握從香蕉樹提取活性成分的美容技術。

SHB SAS推出的Kadalys®是第一款以香蕉樹研製出具有抗衰老功效的護膚品牌。香蕉樹在古印度語梵文被稱為Kadali，在印度教傳統中代表美麗女神拉克施密（Lakshmi）。這種大型熱帶植物，被稱為多用途植物，在熱帶和亞熱帶國家的傳統醫學中佔有特殊地位。因此香蕉樹的癒合及舒緩功效早已聞名於世。

經過兩年的時間，Kadalys研發了兩種獨特的油性活性成分，其抗氧化和抗老化精華萃取自生長在加勒比海地區的綠香蕉和黃香蕉。Kadalys解釋MUSACTIF®通過刺激皮膚的天然機制以逆轉衰老跡象。公司創辦人Shirley Billot指出臨床結果證明，Kadalys系列的化妝品產品有效提升膠原蛋白136％，增加使用者的表皮厚度。 MUSACTIF®產品是100％純天然，並已通過ECOCERT國際有機認證機構的認證。

所有Kadalys的抗衰老護膚品在多方面均獲臨床證實結果：抗衰老、修復性、緊緻性、亮顏、光澤，活化及保濕功效。

自二零一二年九月面世以來，Kadalys在法國已獲得廣泛的媒體報導。公司於二零一三年九月榮獲兩個獎項。其一，Kadalys憑藉優質產品質量榮獲法國美容權威Victoire de la Beauté大獎。 Kadalys當時向七十強的評審團共提交了三種不同的產品 – Musaclean去角質霜，Green Banana(綠香蕉)營養油和Musalis精華，經過多重嚴格測試後，三款產品全部獲得獎項，被視為美容行業的質量保證。 Kadalys的護膚品因質地、香味和功效備受矚目。 其二，Kadalys的產品在雲集最頂尖美容化妝品的巴黎COSMEETING展覽上奪得兩個獎項。COSMEETING的得獎者由一眾評審團按最高標準嚴格挑選，評審團由尋找新人才及創新概念的國際美容業專業人士組成。

每一年的COSMEETING都會根據產品的創新性、原創性和新穎性嚴格挑選獲獎品牌。二零一三年，Kadalys榮獲兩項美容挑戰者(Beauty Challenger)大獎：最受媒體喜愛獎和新晉品牌獎。

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Kadalys launches anti-ageing banana-based cosmetic in COSMOPROF ASIA 2014

SHB SAS of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of Banana tree active ingredients into a proven formula. The company, based in Martinique and Paris, will showcase its KADALYS skincare brand as part of the French Pavilion organised by UBIFRANCE – the French Agency for International Business Development - from November 12th to 14th, 2014. Kadalys is seeking distributors in Asia.

SHB SAS is a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. SHB SAS runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. SHB SAS has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree.

SHB SAS launched Kadalys®, the first cosmetic brand to use anti-ageing Banana Tree benefit. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, banana tree has long been known for its healing and soothing properties.

After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin’s natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person’s epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT.

All Kadalys’s anti-ageing skincare have clinically proven results: Anti-ageing, Repair, Firmness, Perfection, Radiance, Revitalisation, Moisturization.

Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys’ products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products. Kadalys submitted three different products — Musaclean peel, Green Banana nutritive oil and Musalis serum — to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product’s effectiveness across the industry. Kadalys’ cosmetic products were praised for their texture, perfume and efficacy.

Secondly, Kadalys’ products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards — a jury made up of international prescribers on the look-out for new talents and innovative concepts.

Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award.

For further information, please contact:
KADALYS
Mrs Shirley BILLOT
Tel + 33 6.37.20.94.08
Email : sbillot@kadalys.com
www.kadalys.com