歐洲肉類 – 傳統、品質、味道

歐洲肉類 – 傳統、品質、味道
European Meat - Tradition, Qualitu and Taste

「歐洲肉類 – 傳統、品質、味道」 資訊和推廣項目，包括推廣歐洲的新鮮、冰鮮或冷藏肉類和肉類製品，包括符合HACCP品質系統、ISO商業標準、GMP設定標準和GHP程式的牛肉(含頸脊肉、大裡肌等) 、豬肉 (含頸脊肉、腰脊肉、小裡肌、前腿肉、後腿肉、豬肘等) 和預製肉類，還有優質的家禽肉。

該項目規定在第三市場和目標市場推廣，並集中在以下國家進行：俄羅斯聯邦、中華人民共和國、阿拉伯聯合酋長國。 該項目為以上三個國家的潛在消費者提供有關在歐盟生產的全球高質規格產品的綜合知識。 該專案的有關國家的目標市場都經過深思熟慮挑選出來，在很大程度上是延續了兩個先前實施的推廣項目，包括在二零零七至二零零九年實施的 「肉類和基於此成分的製品 - 傳統與味道」，及在二零一零至二零一二年實施的 「歐洲餐桌 - 傳統、現代、品質」。

項目中指示的目標國家包含以下的重要方面 - 這些市場的穩步增長的吸收力促成對其出口銷售的動態增長前景，而所有有關國家的快速經濟增長促成這些市場的真實需求。

「歐洲肉類 – 傳統、品質、味道」項目的主要目標是增加歐洲產品的接受程度，並通過有效傳播歐盟的高生產標準資訊而造成購買的願望。

提議組織為波蘭共和國屠戶與肉品製造商協會

波蘭共和國屠戶與肉品製造商協會(SRW RP)是波蘭的肉類行業中歷史最悠久的組織，於一九九零年在華沙由一批有意創建一個代表他們的活動團體的工匠倡議恢復活動。

波蘭共和國屠戶與肉品製造商協會現今擁有二百一十個肉類和肉製品生產商和公司，佔據波蘭生產商總數的約四份之一。該協會同時佔有豬肉生產市場的55％、牛肉生產市場的48％、小牛肉生產市場的45％。這是一個由肉類及肉製品業內的屠戶與肉類製造商，和在相關行業及鄰近行業的自僱商自願組成的自治協會。

屠戶與肉品製造商協會在組織和共創各種項目方面有多年的經驗：交易會、國內和國際會議、研討會、發佈會、比賽和聚會。該協會在二零零七至二零零九年和二零一零至二零一二年舉辦了兩個大型推廣項目，取名為 「肉類和肉製品 - 傳統和味道」 和 「歐洲餐桌 - 傳統、現代、品質」，有歐盟的大量參予及農業市場局 (Agencja Rynku Rolnego) 的監管。該協會還參予了屬於歐盟固有的生產規格要求的動物識別系統的執行。

包括肉類及肉類制品的食品質量在世界各地變得越來越重要。在歐洲和世界各地的許多國家，消費者都認識到營養對活力和安康的影響。因此，他們要求高質和美味的產品，但毋庸置疑亦要求營養價值。

歐盟國家的肉類產品的特點是高質、美味，同時符合讓消費者安全的所有規格。
通過「歐洲肉類 - 傳統、質量和味道」項目，我們有機會以來自歐盟的肉及肉製品質素尋找其他國家的業務夥伴和消費者。
我想強調，波蘭為「肉歐洲的傳統、品質、品味」推廣項目帶來另一極其重要的因素 – 在生產肉類和肉製品的多個世紀的傳統支撐着肉品製造商的真正熱情。我相信，通過這個項目，也將促進我們的國家。

Janusz Rodziewicz
波蘭共和國屠戶與肉品製造商協會(SRW)主席

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European Meat - Tradition, Qualitu and Taste

Promotional and information program "European Meat - tradition, quality and taste" encompasses the promotion of the European fresh, chilled or frozen meat and its products, including beef (such as beef-neck, tenderloin), pork (such as collar, loin, tenderloin, pork shoulder, ham, shank) as well as processed meat products manufactured in accordance with HACCP quality system, the industry ISO standard, requirements set of GMP and GHP activities, alongside with high quality poultry meat.

The program involves promotional activities on third markets, and the target markets of the campaign focus are going to be the following countries: Russian Federation, People's Republic of China and the United Arab Emirates.

The aim of the program "European Meat - tradition, quality and taste" is to provide potential consumers in third countries with comprehensive knowledge on the high quality of products manufactured in the European Union.

The target markets in the designated countries have been carefully selected for this program largely on the basis of the realization of two earlier promotional programs, one of which was "Meat and meat products - tradition and taste," carried out during the period 2007-2009, as well as recently completed program of meat promotion entitled "European Table - tradition, modernity, quality" implemented in the years 2010-2012.

The countries indicated in the program combine fundamental aspects - dynamically growing prospects for export sales as a result of constant growth of these markets' absorbtivity, along with the ever-growing actual demand on these markets, resulting from the dynamic development of economies of the selected countries.

The main objective of the program "European meat - tradition, quality and taste" is the increased acceptance of European products and the stimulation of the purchase readiness through competent distribution of the information about the high production standards in the European Union.

The Association of Butchers and Producers of Processed Meat of the Republic of Poland
Association of Butchers and Producers of Processed Meat of the Republic of Poland (Polish abbrev. SRW RP) is the oldest organization working for the meat industry in Poland. It was re-activated in 1990 in Warsaw at the initiative of tradesmen interested in forming a representative body supporting their activities.

The Association of Butchers and Meat Producers of the Republic of Poland currently bands together 210 meat and meat product manufacturers and other companies operating on the meat market, which constitutes a quarter of the total number of Polish manufacturers.

At the same time, the Association covers 55% of the pork meat production market, 48% beef and 45% veal. It is a voluntary and autonomous association of butchers and cold cuts producers who operate in the meat and meat products industry and of other entities operating in related or similar industries.

Association of Butchers and Producers of Processed Meat of the Republic of Poland takes advantage of having a long record of organizing and co-organizing various kinds of undertakings, from fairs, through domestic and international conferences, training sessions, information meetings, competitions and clusters. During the periods 2007–2009 and 2010–2012, The Association carried out two large promotional programs entitled “Meat and meat-derived products – tradition and taste” and “European Table-tradition, modernity, quality” with a substantial contribution of the EU and under the monitoring on the part of the Agricultural Market Agency. The Association is also present in the initiatives related to the implementation of the animal identification system, which is inseparably connected to the conformity of the production standards to the EU requirements.

The quality of food products, including meat and its products all over the world is increasing in significance. In Europe and in many other countries, the consumers are becoming aware of the influence of our diet on the vitality and well-being. They expect, therefore, products characterized by high quality, a very good taste, but also the inherent nutritional values.

Meat products from the European Union member countries are characterized by high quality, outstanding taste, at the same time meeting all the standards, which makes them fully safe for the consumer.
In the project “European meat – tradition, quality and taste”, we are facing an opportunity to convince trading partners and consumers of other countries about these characteristics of the meat and its products which originate in the European Union.
I would like to point out that the promotional program “European Meat – tradition, quality and taste” is enriched by one more considerable factor brought in by Poland – the true passion, and centuries-old tradition, of the manufacturing of meat and its products by our manufactures. I am convinced that through this project we will also be promoting our country.

Chairman of the Board of the Association of Butchers and Products of Meat Products of the Republic of Poland
Janusz Rodziewicz