2012香港內衣展

2012香港內衣展
Interfilière Hong Kong 2012, The New Beauty
March 29-30, at the Hong Kong Convention and Exhibition Centre, Hall 5G

The sixth Interfilière Hong Kong opens at the Hong Kong Convention and Exhibition Centre from 29-30 March, 2012. With the phenomenal success of the past five consecutive years, it is proven that Hong Kong remains an important strategic location for intimate apparel. This year, there are a total of 170 exhibitors joining the Interfilière, with a 10% increase in the exhibition area compared to 2011. Exhibitors are offering a wide range of supplies for the intimate apparel industry, and a number of companies are proposing manufacturing capacity (a number that has tripled compared to 2011). 44 companies will exhibit for the first time at the Interfiliere Hong Kong, while many of them have developed tools and technologies to meet both environmental and fashion related challenges.

Along the lines of the Paris Interfilière, the exhibition in Hong Kong was renamed for this session to Interfiliere Hong Kong. The goal is clear; it is to be included in the annual sourcing calendar of the intimate apparel and swimwear industry. Its slogan “Trace the Origin” brings the focus to the products and their materials.

Interfilière Hong Kong Trends Forum, the first steps towards Fall/Winter 2013/14

The exhibition trends forum will showcase the latest innovations by exhibiting companies in 4 themes in the centre of the hall. These themes are extracts of the latest Evolution Guide 19 – Fall/Winter 2013-2014 Trends, they are:

Light and Luxe: This trend is about re-interpretation of intimate memories and forgotten skills with new technology. It is a big revival of French style, detailed, light and frivolous. Lingerie should be delightfully intimate and precious. Adoption of delicate powdery colors with a hint of decadence.

Soft and Cosy: This trend is about dreaming of a world where the magic of transformation is reality. Inspiration comes from a dream where the old rules and codes do not apply, a world only creativity and playfulness that counts.

Structured: Inspired by modernism in 20s, 50s and 60s, this trend is about the growing need for humility with regards to resources. The focus is on using modern technology for inspiration. Not only for comfort and construction, but also as an imaginary source. Pixels, fractals and the onslaught of 3D technology boggle the mind. Technology is translated into a new direction of beauty.

Dramatic: Black is the new black with fantasies and dreams. This trend is about sweet romanticism and flowers metamorphose into erotic phantoms. Black seduction is decorated and embellished in refinement and sophistication exuding surprises and effects.

Interfilière Hong Kong also collaborated with the Hong Kong Polytechnic University on a design project “The Idol”. Undergraduates were asked to trace back the roots of lingerie and to create half prototypes and inspirational boards. Inspired by Hollywood films and elegance in French lingerie traditions, the students took this concept further in personal adaptations.

All of themes are developed in more details in the Evolution 19 guide book available for the first time in Hong Kong. Previously, first launched in Paris exhibitions, this practical and essential trends guidebook (priced at HK$2,550 and on sale at the exhibition) decodes the trends for Autumn/Winter 2013-2014 featuring samples of the major colors set to drive the upcoming key looks of the season.

Thinking out of the box

Striving towards bringing more content to its attendees, Interfilière Hong Kong provides a series of seminars during its two-day event. LANDOR, one of the world’s leading strategic brand consulting group will help the audience to think out of the box, and demonstrate inspirational thinking. Another seminar session will be brought by TAGSYS, leading RFID solution provider presenting a case study from Europe using RFID in Supply Chain Management (SCM). INVISTA, the global textile technology pioneer and fiber developer will reveal the secret to creating stylish and appealing intimate apparel – its LYCRA® fiber with W Technology. INVISTA will host a seminar targeting at the audience of textile trade professionals under the theme of “Winning with today’s lingerie consumer”, to showcase how LYCRA® fiber with W Technology offering lingerie brands opportunities to really differentiate their products in the marketplace and fulfill consumer needs.

Last but not least, Interfiliere Hong Kong partners again with CONCEPTS PARIS, world leading lingerie trendspotter, for two seminars during the event.

Would lingerie become a fashion item in HK and China?

This year, Interfiliere Hong Kong conducted a survey on women lingerie buying habits in Hong Kong, Shanghai and France. 90% of the women respondents were aged between 21 to 40 and, 57% between 15 to 50 in France. A young population, interested in fashion items, and active in lingerie buying; they are the target groups of lingerie brands. The highest spenders are the French women (with an average of 974 HKD per year). Hong Kong women will have a diversified behavior to lingerie buying, and Shanghainese will be more focused on lower budgets.

The survey shows that the structure of the retail market for lingerie offers a different shopping experience, whether it’s in Hong Kong, Shanghai or France. Still lingerie is becoming more of a fashion item than it used to be in Asia, women tend to own more sets than in France. It is to be noted that on-line lingerie shopping is more developed in China (17.5%) than Hong Kong (7.3%).

China turns out to be the most conscious with matching lingerie with their outfits which translates into opportunities for lingerie brands. Brands start to consider showing end-consumers the matching of the lingerie with their outfits as a total look in order to increase sales.

Top 5 colors for Shanghai and Hong Kong turn out to be the same: Black. It is the most preferred color, followed by nude and/or pastel colors. Red seems to remain a special occasion item.

Eurovet

Eurovet has been organizing Interfilière trade shows around the world with the biggest event in Paris for the past two decades. Since 2011, this leading sourcing platform for intimates and beachwear in Hong Kong has taken a new name, “Interfilière Hong Kong” to establish the synergy with the global Interfilière events that are known worldwide. This year, all Interfilière events around the world, including Interfilière Hong Kong 2012, are communicated through the official website www.interfiliere.com so that all corporate messages are conveyed in a consistent way to all participants.

Interfilière Hong Kong has formed a strong strategic relationship with Hong Kong Intimate Apparel and Industries’ Association (HKIAIA) for six years. This alliance has proven that this trade event is truly an international event and an authoritative platform in the whole region for the lingerie and beachwear industry. Last year, there were over 3,500 qualified and selected visitors from all over the world at the Interfilière Hong Kong including decision makers of international brands, manufacturers, buyers, wholesalers and importers.

1. Figures of 6th Interfilière Hong Kong
- 170 exhibitors, 5,000sqm of exhibition area
- Increase in garment making companies (OEM/ODM exhibitors): 13 companies in total
- Balanced offer for all kinds of supplies for the intimate apparel industry

2. Exhibition trends, and extracts of Evolution 19 with innovation highlights
- Light and Luxe
- Soft and Cosy
- Structured
- Dramatic

- The Idol Project, in cooperation with the Polytechnic University, HK

- Evolution 19, Intimate Apparel Trends guidebook for Fall/Winter 2013-14 – on sale at the Shopping Corner/Information Counter

3. Survey Results on “Lingerie Buying Habits”
- Respondents: 873 women in France, 100 women in China and 100 women in Hong Kong
- Age: nearly 90% in China and Hong Kong are 21-40 years old, 57% in France are 15-50
- 42% in China and Hong Kong spent less than RMB650/HKD800 a year on lingerie
- Most of the respondents purchase their lingerie from department stores and lingerie dedicated shops
- Most of the respondents from China and Hong Kong own 5-10 lingerie sets, whereas 50% from France own under 5 sets
- Respondents in China are most conscious of matching lingerie with their outfits
- Top three popular colors among respondents in China and Hong Kong are black, nude and pastel, whereas most of the respondents in France choose white
- Triumph and Wacoal are the top brands chosen by respondents of China and Hong Kong, while top five brands that French women choose are all from France
- Cotton/microfibre is the most commonly chosen fabric for lingerie in France, China and Hong Kong. And, a high percentage of French respondents also choose lace and embroidery

4. Eurovet Interfiliere Upcoming Events around the world
- Interfilière Paris July 7-9, 2012 at Paris Expo, Porte de Versailles
- Interfilière Shanghai October 22-23, 2012 at Shanghai Exhibition Center
- Interfilière Paris January 19-21, 2013 at Paris Expo, Porte de Versailles