香港出口商會於香港禮品及贈品展設特色展館

香港出口商會於香港禮品及贈品展設特色展館
香港智營禮品設計大賞彰顯本地創意力量

由香港貿易發展局主辦、香港出口商會協辦的第三十一屆香港禮品及贈品展，於四月二十七日至三十日假香港會議展覽中心舉行。全球最大的香港禮品展預計吸引來自三十五個國家及地區超過四千三百家參展商參與，打造一站式推廣及採購的理想國際平台。展會協辦機構香港出口商會將再度於展會設立特色展館，匯聚超過一百七十家香港出口商，並新增「智營設計村」，向業界展示香港企業的競爭優勢。商會亦舉辦香港智營禮品設計大賞，今年增設科技大獎，而公司組亦新增「旅行用品」組別，進一步推動本地創意力量。

新增「智營設計村」展區
香港出口商會將於香港禮品展期間設立特色展館，匯聚超過一百七十家香港出口商，向國際買家展示香港設計的創意與巧思。商會展館被視為香港自家創新品牌及企業形象的理想宣傳平台，向來大受本地及海外買家歡迎。今年展館新增「智營設計村」（展覽廳5B及5C），展示各式各樣的產品類別，包括宣傳品、節慶禮品、家居裝飾、運動產品、智能配件、嬰童用品、旅行用品，以及紙製產品，應有盡有，國際買家必定能夠搜羅心水禮品。參觀者可置身於充滿創意的展位佈置下與展商交流洽商，更可參與遊戲選出最能展現品牌特色的展位佈置，贏取特色禮品。

而「原創新領域」展區（展覽廳1E）自二零一零年開始設立，展示香港本地創新設計產品，讓買家體驗香港的創作活力。商會致力匯聚優質展商及創意產品，務求推廣創新意念和原創設計，以提升香港出口商的競爭力。展區更會提供多項推廣服務，包括展區小冊子、買家導賞團、免費啤酒和按摩服務。

「香港智營禮品設計大賞」嘉許產品設計與營銷策略結合
香港出口商會現正舉辦第五屆「香港智營禮品設計大賞」。比賽一方面可推動創新和促進設計師的創造力，另一方面協助設計師鞏固自身的設計技術及啟發他們的商業技能，以迎合瞬息萬變的市場，增強競爭力。為配合商業及個人旅遊的增長，本年度「智營大賞」的公司組別增設「旅行用品」項目。同時，大賞亦增設「科技大獎」，以回應巿場對科技融入生活的需求。大賞參賽反應熱烈，今年吸引了四百八十份作品參賽，得獎作品更將於禮品展期間於「智營設計村」展出（展覽廳5C-E08），向業界展示本土設計，加深對香港設計的認同。頒獎禮於四月二十七日下午六時假香港會議展覽中心五樓會展天階的交流酒會期間舉行，業界人士可藉此良機認識大賞的新進設計師，互相交換市場資訊及探索業務潛力。

關於香港出口商會
香港出口商會於一九五五年成立，為一非牟利商會組織，以緊密聯繫本地與海外各商貿機構、保障香港出口貿易之利益及協助出口商拓展商機為宗旨。隨着環球經濟和貿易形勢的轉變，該會將致力為出口商發展香港成為貿易的中樞。該會現時的企業會員主要在香港經營出口、轉口及製造業務。

香港貿易發展局簡介
香港貿易發展局(香港貿發局)成立於一九六六年，是專責推廣香港對外貿易的法定機構，服務對象包括以香港為基地的製造商、服務供應商及貿易商。現時在世界各地設有四十多個辦事處，其中十三個在中國內地，推廣香港作為通往中國內地及亞洲的營商平台。香港貿發局舉辦國際展覽會和會議，以及商貿考察團，協助企業尤其是中小企業拓展內地及海外市場。此外，香港貿發局透過產品雜誌、研究報告，以及包括新聞中心在內的數碼平台，發佈最新的市場和產品資訊。有關香港貿發局的其他資訊， 請瀏覽http://aboutus.hktdc.com/tc 。

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The Hong Kong Exporters’ Association Pavilion at Hong Kong Gifts & Premium Fair
Hong Kong Smart Gifts Design Awards
Showcase Local Talents

Organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by The Hong Kong Exporters’ Association (HKEA), the 31st HKTDC Hong Kong Gifts & Premium Fair had shown from 27 – 30 April at the Hong Kong Convention and Exhibition Centre. The world’s largest gift fair will attract over 4,300 exhibitors from 35 countries and regions, providing one-stop marketing and sourcing platform. The Hong Kong Exporters’ Association, the fair co-organiser, will again establish pavilion with over 170 Hong Kong exporters. The Smart Design Village will make its debut under the Pavilion, demonstrating the competitive edges of Hong Kong enterprises. The Hong Kong Smart Gifts Design Awards (HKSGDA) is undergoing with a new category as “Travel Companion” and Technology Award, fostering local creativity further.

Smart Design Village Newly Presents
The Hong Kong Exporters’ Association will once again establish exciting pavilion at the Gifts Fair. Over 170 Hong Kong exporters will present various local creative and innovative items. The Pavilion is widely recognised as an ideal promotional platform for Hong Kong brands and corporate images. The inaugural Smart Design Village (Hall 5BC) under the Pavilion will showcase a wide variety of products categories including promotional gifts, seasonal gifts, home design gifts, sports & recreation gifts, gadgets gifts, baby gifts, travel gifts and paper gifts. Traders can interact under furnished booth decorations. Visitors are able to join game to vote for the best product presentation at booth.

Another zone Isle of Originality (Hall 1E) has been established since 2010. This popular zone will once again display local innovative gifts items. The HKEA endeavours to recruiting top-quality exhibitors and creative gifts, thus enhancing the competitiveness of Hong Kong exporters. Onsite buyer promotion service will be available, ranging from Pavilion Highlight Booklet, guided tours, free treat of beers and massage services to buyers.

Hong Kong Smart Gifts Design Awards Honouring Integration of Innovative Product Design with Business Strategy
The fifth edition of HKSGDA is undergoing, aims to facilitate innovation and creativity. It also seeks to inspire designers to consolidate the necessary skills involved with design and business to enhance their competitiveness in the evolving market. To cope with the growing travel trend, a new category as “Travel Companion” is added. Also, Technology Award is added in respond to the market need of technology integration into life and thus both industries and society will be benefited. This year, the Awards has attracted 480 entries. Winning entries will be displayed within the Smart Design Village (Hall 5C-E08), recognising the efforts of Hong Kong talents. The Smart Gifts Design Awards Presentation Ceremony will be held at the Hong Kong Convention and Exhibition Centre (Terrace Panorama, Level 5) at 6:00pm on 27 April, where guests can get to know these emerging talents, exchange market information and explore business potential in a relaxing atmosphere.

About The Hong Kong Exporters’ Association
Founded in 1955, The Hong Kong Exporters’ Association (HKEA) is a non-profit making trade association committed to closely liaising with local and overseas trade organizations, safeguarding the interests of the Hong Kong export trade and expanding business opportunities for Hong Kong exporters. They endeavor to develop Hong Kong as a trading hub for exporters. Currently, the HKEA corporate members specialize in diverse areas of export and re-export trade, as well as manufacturing.

About HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.